Email newsletters are powerful marketing tools with various useful functions that businesses use to connect with possible clients and customers. Once received, these customers are reminded about the business as the email shows what the company has been up to. Of course, the information contained also informs potential clients or customers about the products and services the business offers products. If there is value gained by the newsletter, users actually like getting them because they recognize the benefit.
Here's where we invite you to learn more about the fun and interesting things we're doing as an organization. It's a great place to learn more about our team members, client spotlights, and industry and community news.
Pictured from left to right: Tom Kleinhanzl, President & CEO, Frederick Regional Health System; Monica Kolbay, President & CEO, ArachnidWorks, Inc.; Allison Roemer, Senior Project Manager, ArachnidWorks, Inc.; Sadie Wolf, Senior Development Officer, Frederick Memorial Hospital.
Recently our very own Monica Kolbay and Allison Roemer presented Frederick Memorial Hospital with a $10,000 pledge. The pledge establishes ArachnidWorks as one of the newest members of the FMH Corporate Honor Roll! Contributions like these assist FMH with expanding its award-winning oncology program into a comprehensive Cancer Institute.
Over the past few years, social has become a critical component of the overall digital advertising market. As platforms such as Facebook and Twitter have emerged as leaders in the social space, they have created powerful new ways for advertising to reach the right consumers with the right message at the right time. Social advertising is projected to generate $11 billion in revenue by 2017. Check out the info below to learn about the major players and the amazing pace of innovation in a rapidly expanding market!
Pay per click advertising is so much more than just setting up a budget, picking some keywords, and running some ads. In this informational video, different parts of the PPC marketing process are explained, including how it works, the different methods of tracking success, and how to save money when using it.
Ad Week recently shared an infographic highlighting the state of digital marketing in 2015. The graphic (a portion of which is shown below) contains many interesting points and statistics. For instance, did you know that there are almost three billion internet users, worldwide? Also, did you know that 80% of internet users now own a smartphone?
Knowing when to hire a marketing agency can lead to sustained growth if you time it right.
When small businesses start, it’s quite common for the owners to want to keep as many tasks “internal” as possible. Sometimes it is out of personal preference, while other times it comes down to cost/necessity. As the business grows, however, more help is needed as customers and relationships begin to increase.
This is especially true when it comes to hiring a marketing agency. While many efforts are often done in-house to save costs, there does come a point where it just makes sense to hire an outside marketing firm. Here are some of the telltale signs to look out for.
1) It Just Isn’t Getting Done
As a business owner, prioritizing tasks is a must. Unfortunately, marketing efforts are often the first to be sacrificed. Hiring a marketing agency cannot only take these tasks off your plate, but it can also make them a top priority!
2) Slow or Stagnant Sales
Oftentimes, ad agencies will offer a free (brief) consultation. If you know the pieces are in place but sales are still not what you want them to be, why not at least talk to someone about it? After speaking, you should come away with a much better feel for how your lack of marketing is holding you back!
3) You Just Don’t Enjoy Marketing
Marketing professionals exist for a reason. Blog posts, landing pages and emails are not the most exciting tasks ever – but they are important and must be done right. Let an agency bring in their passion for marketing so it compliments the passion you have for your business.
4) You Need More Skills
Just because you’re a business owner doesn’t mean you have to be an expert at marketing. Most aren’t! An experienced marketing agency will take the time to get to know you and your business and then apply their skills to your benefit.
5) Questionable Marketing Results
If your marketing results have been hit or miss, It’s quite easy to come to the conclusion that inbound marketing doesn’t work for your business if marketing results are hit or miss. With a fresh set of eyes and a new perspective, a marketing agency will put together an ongoing strategy to overcome your challenges and meet your goals.
6) Budget Concerns
Many times, decisions come down to money. After all, it’s business! But did you know that when you hire a marketing agency, you can often get the benefits of experienced, skilled professionals in a variety of areas – for about the cost of one employee?
Remember, you won’t know what’s out there until you look! Don’t be afraid to talk to different agencies to see how they can help your business. You might be surprised at what they can offer – and at a good rate!
In the web offset printing process, colors are mainly replicated one of two ways; Pantone Matching System (PMS) or process color. When you are in the process of creating a print campaign, understanding the differences are critical to ensure the best quality.
In case you ever wanted to know how your brain sees a logo – from colors, to shapes, to meaning – we have a GREAT visual for you! The science behind it is really cool, so check out this great infographic by Logomaker!
The folks over at Medialets examined their mobile advertising data from November 1 – December 1, 2014, comparing consumer activity for the pre-holiday (Nov. 1 – Nov. 16) and holiday (Nov. 17 -Dec. 1) seasons. Along with a few key findings, the project also provided great ad data for a nice infographic which we have shown below.