Here's where we invite you to learn more about the fun and interesting things we're doing as an organization. It's a great place to learn more about our team members, client spotlights, and industry and community news.

What Are Twitter Super Follows & How to Use Them

In February of 2021, Twitter announced it would be unveiling Super Follows, a way for users to monetize their content by offering perks and additional content on the wildly popular social media platform. What are Twitter Super Follows, how do they work, and how can you generate passive income from them?

What are Twitter Super Follows?

Twitter Super Follows allow users to share exclusive, subscriber-only content to their followers. The feature lets users interact directly with their subscribers, sharing an extra layer of content designed to boost revenue, engage followers, share deeper thoughts and ideas, and ultimately, drive traffic to websites, products, and services. 

How do Super Follows Work?

The goal of Super Follows is to increase follower engagement with an influencer, or for our clients, a business, product or service. With a paid subscription to your feed, super followers get a badge and exclusive content. This can be discounts and offers, advance notice of new products and features, or other informative or entertaining content that standard followers can’t access. In other words, they offer a unique way to share content that truly resonates with your followers.

To be clear, this new feature in no way interferes with your current free base of followers. It is designed to show appreciation to devoted fans with special goodies.

How Can You Generate Revenue from Super Follows?

Users are given a pricing tier to choose from, starting at just under $3 a month, and range to $10.99 a month. The user can keep up to 97% of the revenue earned by launching the Twitter Super Follows feature.

Payments are made via your Stripe account and can be paid out at $50. There is a $50,000 Super Follows lifetime cap, but even after that cap is reached you can continue to generate revenue at 80% after in-app purchase fees. 

Qualifications

As you can imagine, this feature will be limited to certain users. To qualify to be part of Super Follows:

  • You need at least 10,000 followers
  • You’ve posted more than 25 times over the past month
  • You are based in the United States and Canada (during the initial launch)
  • You are over the age of 18

Be One of the First to Use Twitter Super Follows

This feature is still being rolled out; as of September 1, 2021, it is only available to iOS users in the United States and Canada. It is set to continue to roll out for Android and web users in the next few months.

If you qualify and have an iOS device, get started now! It’s as easy as 1-2-3:

  1. On the Twitter app, swipe right to access the menu.
  2. Select “Monetization” at the bottom of the menu.
  3. Select “Super Follows.”

ArachnidWorks Social Media Marketing

With over two decades of experience, ArachnidWorks understands the importance of social media for marketing and engaging your customer base.

Lackluster social media presence getting you down? Contact us and see how a great social media strategy can get you the followers and engagement you need to drive traffic to your site!

The Top 7 Digital Marketing Myths of 2021

digital marketing on computer screen

Marketing is constantly changing, evolving to meet new technologies and audiences. One thing remains constant, however: digital marketing holds the key to a business’ success or failure.

If you’ve been researching your own digital marketing strategy, chances are you’ve read a lot of misinformation that will make even the best plans ineffective. We call these marketing myths. Here are the top seven digital marketing myths of 2021.

Marketing Myth #1: I Can Create an Effective Website on my Own

With so many website design platforms available, you may think you don’t need a professionally designed one. An effective, customer-friendly website is more than pretty pictures and lots of words. It’s built on exhaustive, behind-the-scenes research, including:

  • Target audience
  • Effective calls to action
  • Trends
  • Algorithms
  • Competitive site rankings

You will also need to consider your audience’s browsing habits, and streamline their user experience to match. What looks good on a desktop screen, for instance, may not be as appealing when it’s accessed via phone or mobile device.

Marketing Myth #2: Social Media Isn’t That Important

Social media is a huge player in the marketing game. How important is it?

  • 70% of teens value the advice of social media influencers when choosing products and services.
  • Over half of all women active on social media rely on these platforms when choosing a product or service.
  • Nearly 60% of users rely on recommendations from friends on social media when choosing a product or service.

If you haven’t seen the importance of social media in your industry, maybe it’s because you’re focusing on the wrong channels. Here’s a quick rundown on the most appropriate channels for each target demographic: 

  • Baby Boomers: Facebook, LinkedIn, Pinterest, and YouTube
  • Generation X: Facebook, LinkedIn, and Instagram
  • Millennials: Facebook, LinkedIn, and Instagram
  • Generation Z: YouTube, Snapchat, and Instagram

Marketing Myth #3: Casting a Wide Net is Better Than Targeting One Audience

It’s important to identify your audience before planning a marketing strategy, or else you waste valuable resources advertising to groups who are not your ideal customers. In this case, the quality of your results will beat quantity every time. Focus only on your ideal target audience.

If you’re selling motorcycle accessories, for instance, your target audience will be far different than if you’re selling knitting supplies. Don’t waste valuable time and money pitching your products or services to audiences who have no interest in them.

Marketing Myth #4: I Will See Instant Results from Marketing Efforts

You’ve heard the term “it’s a marathon, not a sprint”; this is an unavoidable marketing truth. While some campaigns may net quicker results than others, a true forward-thinking marketing strategy will grow with your business. 

Marketing Myth #5: Marketing is Only About Advertising

If you think only of advertising campaigns when you think about marketing, you’re missing the bigger picture. Marketing involves research and analysis, promotion of your brand, reputation management, cohesive brand representation, and more. Advertising is just one piece of your overall marketing strategy.

Marketing Myth #6: My Business is Too Small for Marketing Efforts

Whether your business is a large corporation or a smaller company, you will benefit from a well-planned marketing strategy. In fact, it’s more important than you think.

A small business will benefit from marketing in several ways including brand consistency, customer retention, and a more focused business growth plan. Marketing brings your ideal audience to your doors, and keeps them coming back for more.

Marketing Myth #7: I Will Have No Say in My Marketing Plan if I Use an Agency

While some agencies want a “total takeover” of a business’ marketing plan, ArachnidWorks believes in true partnership. Our clients maintain as much control over the future of their marketing as they’d like. Some clients prefer a “hands off” approach and focus their attention on other aspects of the business, and some enjoy a “hands-on” experience that allows them input every step of the way. 

Ready to see how ArachnidWorks can grow your business, improve your website, bring you the customers you need, and help you keep them? Contact us today for a free consultation.

How to Get the Testimonials You Need to Drive Your Business Forward

halfway opened laptop

Did you know that testimonials can increase conversion rates by 34% and can generate over 60% more revenue? In fact, many people refuse to purchase an item or service without reading positive reviews and testimonials.

If you haven’t considered the importance of adding testimonials to your website, you’re missing out on a fantastic opportunity to grow and retain your customer base. 

Unfortunately, those glowing testimonials will seldom come to you without a little encouragement. Read on for tips and tricks to get the testimonials you need to drive your business forward.

Getting a Testimonial: The Right Timing

The timing of your request for a testimonial is very important. You need to ask for feedback after the customer has had a chance to use your product or service, but you don’t want to wait so long that the experience is no longer fresh for them. Ideally, you should request a testimonial about a week after the purchase or service has been completed. 

A good time to ask for a testimonial is after your company has performed a service that is “above and beyond” for a client.

Make it Fast, Easy, and Rewarding

In today’s busy world, it may be hard to convince someone to take the time to give your business a testimonial. Using an approach that is fast and easy will encourage your customers to engage, and even more so if you offer an incentive. A coupon, a free service upgrade, apparel; the possibilities are endless and the idea of “free” is appealing to almost everyone.

But how can you make submitting a testimonial easier for your customers?

Create a Form

Getting a testimonial may be easier if you create a streamlined form for customers to fill out. The form can be a combination of multiple choice or rating questions with a free form portion at the bottom. Keep your wording vague enough to apply to any service or product your company provides so that the same form can be used for all testimonials, regardless of the services or products you provide.

Social Media

Social media is a powerful tool. Everyone is connected, and it’s estimated that 49% of consumers rely on social media for recommendations. Not only is social media a great place to ask for testimonials, it’s a fantastic place to post them, too.

Email

Email provides a great opportunity to get customer testimonials, but only if you make the subject line appealing enough to entice readers to open your message. If you’re asking for testimonials via email, have a free offer or discount in the subject line to encourage higher open rates. Within the body of the email, you can attach your form or a link to your website 

Website Link

One of the easiest ways to get a testimonial is to provide a link on your website. This makes the process more streamlined for your customers. Don’t forget to sweeten the deal with your free offer or discount if you’ve chosen one.

Text Message

Most people have their phones with them all the time, but a third of them prefer texts to phone calls. In fact, statistics show that responses to texting are 209% higher than a traditional phone call. Sending a request for a testimonial via text messaging is effective, especially if you provide a link to a form or your website.

Bad Reviews are Important, Too

You expect a testimonial to be a glowing review of your company, your teams, your products, and your services, but that’s not always the case. Instead of a testimonial, a customer may respond with complaints or dissatisfaction.

If someone takes the time to leave a bad review or complaint, there are most likely more dissatisfied customers who chose not to. It’s important to take a deep dive into all your reviews, even the bad ones, and see what needs to be addressed to improve your customer experiences.

Take the time not only to investigate claims made by dissatisfied customers, but to respond to them as well. 

Let Us Give You A Hand with Your Messaging

Now that you understand how important testimonials are for your business, it’s time to turn to the professionals. We can help you create the messaging you need to get the testimonials you want. Contact us today!

Meet Heather Bohn, Senior Project Manager

As we continue to help more businesses to grow, we’re also growing our own. We happily introduce Heather Bohn, our new Senior Project Manager!

As you can see from the picture, Heather brings an air of positivity with her in addition to her extensive project management experience. Whether it’s during a friendly chat at the lunch table or a down-to-business discussion in the conference room, you can’t help but be in a good mood when she’s around.

Before she started here, Heather spent ten years filling various roles within patient recruitment marketing. After taking a three and a half year break from the office to focus on being a stay-at-home mother, she made her return to the workforce at a local marketing company. In her time there, she was a Project Manager and Director. This impressive history is exactly why we know she’ll be right at home here. Able to wear many hats, she has a soft spot (and a magic touch) for Project Managing.

But enough about the professional. What about the person? Heather has three daughters and a fiancé whom she spends as much time with as she can. That time usually involves exploring the outdoors. Mountains, woods, rivers… the list goes on. If it’s in nature, she belongs there. What’s even more intriguing is that she’s an ordained minister, so if you’re looking for someone to officiate your wedding, we know a gal.

Oh, and she’s a dog person, so she definitely belongs at AW. Welcome to the team, Heather!

Top 5 Logo Mistakes to Avoid

logo mistakes on paper

Remember, first impressions count. Your logo is the first thing your potential customers and clients will see.

Here are the top five logo mistakes to avoid when designing your masterpiece. 

 

1. Poor Font Choices

Remember that each font has a personality, and it’s all about choosing the right “persona” for your brand. If you are a stockbroker, for instance, using the Comic Sans font for your corporation’s logo probably isn’t the best way to project trustworthiness and reliability. A party supplies company, meanwhile, may not want to present their customers with a dark, heavy font.

Match the style of your font with the style of your icon to avoid competing with it or overwhelming it. For a better selection of fonts, choose professional font foundries such as MyFonts rather than free website versions.

Choosing a font is more important than you probably realize. It’s setting the tone and the expectations of your business. 

 

2. Contradictory Messages and Unclear Intentions

The second fatal logo mistake is when it sends an inconsistent message about your company or brand. This emotional perception of your message is a combination of your font, colors, and images.

Since customers will associate your company with your branding, the messages and emotions you want associated with your business need to be immediately apparent. Remember, first impressions count. 

Let’s revisit our stockbroker. This is a profession that requires trustworthiness, reliability, and expertise. A bright design featuring a clown, for instance? Not the best choice. Our party supply company, however, will send a clear message of “fun” with brighter colors, lighter fonts, and maybe even our stockbroker’s unused clown.

 

3. Too “Busy”

If there is visually has too much going on, it’s forgettable. This logo mistake will also undermine the importance of your message and lessen its impact.

Your brand will be recreated in a variety of applications for your business, from digital to print. Keep in mind that a busy, complex design will lose its detail if its size is reduced. A simple, clean design will be far more versatile than a complex or “busy” design.

Stick with a few simple elements:

  • Your business name
  • Your icon
  • Your tagline
  • No more than two fonts
  • No more than three colors

 

4. Too Reliant on Colors

It’s tempting to want to make your logo really stand out with bold, bright splashes of color. If you’re too reliant on color, however, you will lose its efficacy when it’s reproduced in black and white. Too many colors also confuse the eye, making your branding appear “busy” and sloppy.

If your brand can’t stand on its own in black and white, it’s not a strong one. Create your initial concept without using colors, shadows, layering, or other design elements. Once you’ve created something that can stand out in black and white, it’s time to choose your colors.

Remember to keep your design under three colors, and choose them widely. Color, as we talked about above, play a large role in your logo’s intent. Certain colors convey strong emotions, such as red or black. 

If your colors clash with each other, overwhelm your icon, or don’t match your intention, your logo will be far less effective.

 

5. Neglecting Visual Hierarchy

We’ve all come across words painted on the road near an intersection that read “stop here,” with the word “here” overtop the word “stop.” The idea is that you theoretically should read the words in the order that your car approaches them, reading “stop” before “here.” The majority of people, however, will read the words painted on our theoretical road from top to bottom: “here stop.” But why?

We are all programmed to visualize things in a certain way, seeing bright colors or large, bold writing before noticing smaller writing or duller colors. This programming creates a logical way to consume information. Visual hierarchy is a design element that uses this logic to encourage a viewer to read or notice important information first.

Think about visual hierarchy. What part of your design catches your eye? Does the flow make logical sense? Are the important pieces being overshadowed by bright colors or other strong design elements? 

 

Want to avoid these common logo mistakes?

Whether you’re thinking of a complete overhaul or simply giving your existing one an update, ArachnidWorks has talented creative teams ready to help. Let us help you design your next logo to help you stand out from the competition.

AW Welcomes Digital Marketing Associate Samantha Mooney & Social Media Coordinator Brigid Ayer!

sam mooney & brigid ayer

AW is thrilled to add a pair of great marketers to our team!

Samantha Mooney is a 2017 graduate of Centenary University, earning a degree in Business Administration. She is in her element when she has the opportunity to drive clients towards (and eventually reach) their marketing goals in the digital space. To keep in touch with her love of horses, she minored in Equine Studies. When she finds the time to relax, she arms herself with a paintbrush or a video game controller and loses herself in other worlds.

On the social media side of things, please welcome Brigid Ayer. She graduated from Hood College in 2015 with a Bachelor of Arts degree in Photography, as well as minors in both Business and Web Development. She earned her Masters in Business Administration in 2018. In short, she has the artistic eye, the social savvy, and business sense that will make her an invaluable addition to the team. There aren’t many things she loves more than finding a voice and establishing a social identity for each client. In her off hours, she can probably be found hanging out with her rescue dogs, exploring our beautiful city of Frederick, or both!

ArachnidWorks President and CEO Monica Kolbay is looking forward to the business bolster these two bring to the team as a whole. “The move to our new Downtown Frederick location last year was just the first step in our push to grow ArachnidWorks,” she explains. “Welcoming Samantha and Brigid is an exciting milestone that not only will make our team even better, but allow us to help more businesses reach their digital marketing perspective.”

AW President & CEO Monica Kolbay Participates in Digital Marketing Webinar

As we return to more normalcy after a year of pandemic-enforced restrictions, we’ve noticed that many of our clients are asking us to help them embrace more aspects of digital marketing. Obviously, digital marketing has been trending upward for the past 10 years or more, but recent factors have caused interest to skyrocket.

Our President & CEO Monica Kolbay recently joined two other thought leaders in the digital marketing field in a one-hour webinar entitled “Banking on Digital Marketing with Stories That Connect.” Jay Sedgwick, Banking Industry Specialist of WebbMason Marketing, led the webinar.
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Yoga Wednesdays at AW

There are plenty of ways we could celebrate Hump Day at ArachnidWorks, but we’ve found one that’s alcohol-free, sugar-free, and 100% relaxing… yoga!

Every Wednesday afternoon at 4:00 PM, the team gathers in the big, open area on the third floor of our new downtown office for a group yoga session. Led by our client Kimberlyn Cahill of Life’s Work Yoga, we spend the hour focusing on breathing, stretching, and learning the basics of yoga practice. Kimberlyn’s approach is “Come as you are,” which makes us all feel relaxed and welcome to participate at whatever level feels comfortable.

Fortunately, our new space allows plenty of room to observe the recommended physical distancing while still enjoying a group activity. And while each of us participates individually at a different level, these once-weekly sessions are interactive, collaborative experiences that build teams and lift spirits.

Working as a team is an everyday occurrence at AW, but our Wednesday yoga meet-ups are a different type of team work. It’s been interesting to observe how helpful the process of relaxing the mind and body in an intentional way can be.

Kimberlyn advocates an “intentional self-care” approach to living a more balanced life. With her guidance, even those who are brand new to yoga—like many of us—can explore the powerful connection between the breath and the body. Kimberlyn integrates breath work with a series of intelligently sequenced postures that builds strength and endurance in a way that is challenging but gentle, with adaptations for those who are less mobile.

There’s a saying “You can’t pour from an empty cup.” Kimberly teaches “restorative yoga” that settles the nervous system and returns the body to a state of ease. After several months of practicing yoga individually and as a group, we are learning how taking as little as an hour a week to relax and unwind together revitalizes us and gives us even deeper creative reserves…and it feels great physically, too!