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How to Get the Testimonials You Need to Drive Your Business Forward

halfway opened laptop

Did you know that testimonials can increase conversion rates by 34% and can generate over 60% more revenue? In fact, many people refuse to purchase an item or service without reading positive reviews and testimonials.

If you haven’t considered the importance of adding testimonials to your website, you’re missing out on a fantastic opportunity to grow and retain your customer base. 

Unfortunately, those glowing testimonials will seldom come to you without a little encouragement. Read on for tips and tricks to get the testimonials you need to drive your business forward.

Getting a Testimonial: The Right Timing

The timing of your request for a testimonial is very important. You need to ask for feedback after the customer has had a chance to use your product or service, but you don’t want to wait so long that the experience is no longer fresh for them. Ideally, you should request a testimonial about a week after the purchase or service has been completed. 

A good time to ask for a testimonial is after your company has performed a service that is “above and beyond” for a client.

Make it Fast, Easy, and Rewarding

In today’s busy world, it may be hard to convince someone to take the time to give your business a testimonial. Using an approach that is fast and easy will encourage your customers to engage, and even more so if you offer an incentive. A coupon, a free service upgrade, apparel; the possibilities are endless and the idea of “free” is appealing to almost everyone.

But how can you make submitting a testimonial easier for your customers?

Create a Form

Getting a testimonial may be easier if you create a streamlined form for customers to fill out. The form can be a combination of multiple choice or rating questions with a free form portion at the bottom. Keep your wording vague enough to apply to any service or product your company provides so that the same form can be used for all testimonials, regardless of the services or products you provide.

Social Media

Social media is a powerful tool. Everyone is connected, and it’s estimated that 49% of consumers rely on social media for recommendations. Not only is social media a great place to ask for testimonials, it’s a fantastic place to post them, too.

Email

Email provides a great opportunity to get customer testimonials, but only if you make the subject line appealing enough to entice readers to open your message. If you’re asking for testimonials via email, have a free offer or discount in the subject line to encourage higher open rates. Within the body of the email, you can attach your form or a link to your website 

Website Link

One of the easiest ways to get a testimonial is to provide a link on your website. This makes the process more streamlined for your customers. Don’t forget to sweeten the deal with your free offer or discount if you’ve chosen one.

Text Message

Most people have their phones with them all the time, but a third of them prefer texts to phone calls. In fact, statistics show that responses to texting are 209% higher than a traditional phone call. Sending a request for a testimonial via text messaging is effective, especially if you provide a link to a form or your website.

Bad Reviews are Important, Too

You expect a testimonial to be a glowing review of your company, your teams, your products, and your services, but that’s not always the case. Instead of a testimonial, a customer may respond with complaints or dissatisfaction.

If someone takes the time to leave a bad review or complaint, there are most likely more dissatisfied customers who chose not to. It’s important to take a deep dive into all your reviews, even the bad ones, and see what needs to be addressed to improve your customer experiences.

Take the time not only to investigate claims made by dissatisfied customers, but to respond to them as well. 

Let Us Give You A Hand with Your Messaging

Now that you understand how important testimonials are for your business, it’s time to turn to the professionals. We can help you create the messaging you need to get the testimonials you want. Contact us today!

Meet Heather Bohn, Senior Project Manager

As we continue to help more businesses to grow, we’re also growing our own. We happily introduce Heather Bohn, our new Senior Project Manager!

As you can see from the picture, Heather brings an air of positivity with her in addition to her extensive project management experience. Whether it’s during a friendly chat at the lunch table or a down-to-business discussion in the conference room, you can’t help but be in a good mood when she’s around.

Before she started here, Heather spent ten years filling various roles within patient recruitment marketing. After taking a three and a half year break from the office to focus on being a stay-at-home mother, she made her return to the workforce at a local marketing company. In her time there, she was a Project Manager and Director. This impressive history is exactly why we know she’ll be right at home here. Able to wear many hats, she has a soft spot (and a magic touch) for Project Managing.

But enough about the professional. What about the person? Heather has three daughters and a fiancé whom she spends as much time with as she can. That time usually involves exploring the outdoors. Mountains, woods, rivers… the list goes on. If it’s in nature, she belongs there. What’s even more intriguing is that she’s an ordained minister, so if you’re looking for someone to officiate your wedding, we know a gal.

Oh, and she’s a dog person, so she definitely belongs at AW. Welcome to the team, Heather!

Top 5 Logo Mistakes to Avoid

logo mistakes on paper

Remember, first impressions count. Your logo is the first thing your potential customers and clients will see.

Here are the top five logo mistakes to avoid when designing your masterpiece. 

 

1. Poor Font Choices

Remember that each font has a personality, and it’s all about choosing the right “persona” for your brand. If you are a stockbroker, for instance, using the Comic Sans font for your corporation’s logo probably isn’t the best way to project trustworthiness and reliability. A party supplies company, meanwhile, may not want to present their customers with a dark, heavy font.

Match the style of your font with the style of your icon to avoid competing with it or overwhelming it. For a better selection of fonts, choose professional font foundries such as MyFonts rather than free website versions.

Choosing a font is more important than you probably realize. It’s setting the tone and the expectations of your business. 

 

2. Contradictory Messages and Unclear Intentions

The second fatal logo mistake is when it sends an inconsistent message about your company or brand. This emotional perception of your message is a combination of your font, colors, and images.

Since customers will associate your company with your branding, the messages and emotions you want associated with your business need to be immediately apparent. Remember, first impressions count. 

Let’s revisit our stockbroker. This is a profession that requires trustworthiness, reliability, and expertise. A bright design featuring a clown, for instance? Not the best choice. Our party supply company, however, will send a clear message of “fun” with brighter colors, lighter fonts, and maybe even our stockbroker’s unused clown.

 

3. Too “Busy”

If there is visually has too much going on, it’s forgettable. This logo mistake will also undermine the importance of your message and lessen its impact.

Your brand will be recreated in a variety of applications for your business, from digital to print. Keep in mind that a busy, complex design will lose its detail if its size is reduced. A simple, clean design will be far more versatile than a complex or “busy” design.

Stick with a few simple elements:

  • Your business name
  • Your icon
  • Your tagline
  • No more than two fonts
  • No more than three colors

 

4. Too Reliant on Colors

It’s tempting to want to make your logo really stand out with bold, bright splashes of color. If you’re too reliant on color, however, you will lose its efficacy when it’s reproduced in black and white. Too many colors also confuse the eye, making your branding appear “busy” and sloppy.

If your brand can’t stand on its own in black and white, it’s not a strong one. Create your initial concept without using colors, shadows, layering, or other design elements. Once you’ve created something that can stand out in black and white, it’s time to choose your colors.

Remember to keep your design under three colors, and choose them widely. Color, as we talked about above, play a large role in your logo’s intent. Certain colors convey strong emotions, such as red or black. 

If your colors clash with each other, overwhelm your icon, or don’t match your intention, your logo will be far less effective.

 

5. Neglecting Visual Hierarchy

We’ve all come across words painted on the road near an intersection that read “stop here,” with the word “here” overtop the word “stop.” The idea is that you theoretically should read the words in the order that your car approaches them, reading “stop” before “here.” The majority of people, however, will read the words painted on our theoretical road from top to bottom: “here stop.” But why?

We are all programmed to visualize things in a certain way, seeing bright colors or large, bold writing before noticing smaller writing or duller colors. This programming creates a logical way to consume information. Visual hierarchy is a design element that uses this logic to encourage a viewer to read or notice important information first.

Think about visual hierarchy. What part of your design catches your eye? Does the flow make logical sense? Are the important pieces being overshadowed by bright colors or other strong design elements? 

 

Want to avoid these common logo mistakes?

Whether you’re thinking of a complete overhaul or simply giving your existing one an update, ArachnidWorks has talented creative teams ready to help. Let us help you design your next logo to help you stand out from the competition.

AW Welcomes Digital Marketing Associate Samantha Mooney & Social Media Coordinator Brigid Ayer!

sam mooney & brigid ayer

AW is thrilled to add a pair of great marketers to our team!

Samantha Mooney is a 2017 graduate of Centenary University, earning a degree in Business Administration. She is in her element when she has the opportunity to drive clients towards (and eventually reach) their marketing goals in the digital space. To keep in touch with her love of horses, she minored in Equine Studies. When she finds the time to relax, she arms herself with a paintbrush or a video game controller and loses herself in other worlds.

On the social media side of things, please welcome Brigid Ayer. She graduated from Hood College in 2015 with a Bachelor of Arts degree in Photography, as well as minors in both Business and Web Development. She earned her Masters in Business Administration in 2018. In short, she has the artistic eye, the social savvy, and business sense that will make her an invaluable addition to the team. There aren’t many things she loves more than finding a voice and establishing a social identity for each client. In her off hours, she can probably be found hanging out with her rescue dogs, exploring our beautiful city of Frederick, or both!

ArachnidWorks President and CEO Monica Kolbay is looking forward to the business bolster these two bring to the team as a whole. “The move to our new Downtown Frederick location last year was just the first step in our push to grow ArachnidWorks,” she explains. “Welcoming Samantha and Brigid is an exciting milestone that not only will make our team even better, but allow us to help more businesses reach their digital marketing perspective.”

AW President & CEO Monica Kolbay Participates in Digital Marketing Webinar

As we return to more normalcy after a year of pandemic-enforced restrictions, we’ve noticed that many of our clients are asking us to help them embrace more aspects of digital marketing. Obviously, digital marketing has been trending upward for the past 10 years or more, but recent factors have caused interest to skyrocket.

Our President & CEO Monica Kolbay recently joined two other thought leaders in the digital marketing field in a one-hour webinar entitled “Banking on Digital Marketing with Stories That Connect.” Jay Sedgwick, Banking Industry Specialist of WebbMason Marketing, led the webinar.
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Yoga Wednesdays at AW

There are plenty of ways we could celebrate Hump Day at ArachnidWorks, but we’ve found one that’s alcohol-free, sugar-free, and 100% relaxing… yoga!

Every Wednesday afternoon at 4:00 PM, the team gathers in the big, open area on the third floor of our new downtown office for a group yoga session. Led by our client Kimberlyn Cahill of Life’s Work Yoga, we spend the hour focusing on breathing, stretching, and learning the basics of yoga practice. Kimberlyn’s approach is “Come as you are,” which makes us all feel relaxed and welcome to participate at whatever level feels comfortable.

Fortunately, our new space allows plenty of room to observe the recommended physical distancing while still enjoying a group activity. And while each of us participates individually at a different level, these once-weekly sessions are interactive, collaborative experiences that build teams and lift spirits.

Working as a team is an everyday occurrence at AW, but our Wednesday yoga meet-ups are a different type of team work. It’s been interesting to observe how helpful the process of relaxing the mind and body in an intentional way can be.

Kimberlyn advocates an “intentional self-care” approach to living a more balanced life. With her guidance, even those who are brand new to yoga—like many of us—can explore the powerful connection between the breath and the body. Kimberlyn integrates breath work with a series of intelligently sequenced postures that builds strength and endurance in a way that is challenging but gentle, with adaptations for those who are less mobile.

There’s a saying “You can’t pour from an empty cup.” Kimberly teaches “restorative yoga” that settles the nervous system and returns the body to a state of ease. After several months of practicing yoga individually and as a group, we are learning how taking as little as an hour a week to relax and unwind together revitalizes us and gives us even deeper creative reserves…and it feels great physically, too!

A Sign of the Times

arachnidworks sign
Hey, Frederick locals—have you walked by our offices at 47 South Carroll Street lately? Did you notice anything new?

If not, glance up next time. With the help of AMI, our brand new signs are in place! Another local business and one of our former neighbors on Pegasus Court, AMI did a great job creating attractive signage that complements the one-of-a-kind 19th century building that has housed our offices.since last February.

You’ll notice that our traditional AW burgundy is set off with a border of light-hearted green—we think the combination is a fun graphic update for our business as we continue to grow and thrive in our new location.

Working in one of Downtown Frederick’s historic buildings just steps away from the Carroll Creek Linear Park is a creative opportunity we’ve only just begun to explore. Hanging these signs was the next step in making our new building our forever home.

AW sign by Carroll Street

Merry Christmas From ArachnidWorks!

AW Blitzkreig Team
‘Tis the season for ugly sweaters, too much food, and general holiday merrymaking—and everyone at AW was in it to win it at our annual holiday party.

Due to COVID-19, this year’s plans were a bit more sedate than in previous years, but a physically distant, masked good time was still had by all. We closed at noon and spent the afternoon enjoying monster subs from South Market Street Sandwiches (#trythe4sisters) with all the trimmings, playing games, listening to holiday music, and basking in the glow of our little Charlie Brown Christmas tree. As always, the highlight was the presentation of the annual A-Dub Awards, where each of our unique contributions to life at Arachnidworks, Inc. is recognized and applauded.

For a bunch of geeks, we’re a highly competitive lot. Project Manager Joel Layman’s Grinch sweater helped him win top honors in the Best Holiday Attire contest, followed by a round of games as a warm up to the main event later in the afternoon. We ended up declaring a draw between designer Drew Ahrens and copywriter on the Holiday Trivia Game (just to keep the peace), but Wes Stull was the clear winner of Name That Tune.

Next we enjoyed some holiday hijinx at ClueIQ, one of Frederick’s escape rooms around the corner from our offices at 47 South Carroll Street. If you’ve never been to an escape room, it’s a live-action adventure in which two or more players have to use hidden elements to find clues, solve the puzzle, and produce a solution in less than an hour…not unlike working in advertising and marketing, so we all felt right at home.

This was our first holiday season in our new Downtown digs, so being within sight of Carroll Creek added to the festive vibe. A lot of things feel different this year, but the most important things are the same as they ever were—we’re grateful for our talented team, and another wonderful year of helping our clients thrive and meet their goals!

Merry Christmas and Happy Holidays from all of us at AW!

AW Camelot Escape Room Team 1