Here's where we invite you to learn more about the fun and interesting things we're doing as an organization. It's a great place to learn more about our team members, client spotlights, and industry and community news.

Advertising on TikTok: Don’t Miss 2021’s Biggest Marketing Trend

hand holding phone with tiktok app

TikTok, the fastest-growing social media platform in 2021, is a video-sharing app that allows users to record and share 15-second videos on any topic. The platform is one of the biggest for generation Z and younger millennials, with the average age of the TikTok audience between 10 and 29 years. It’s starting to make its way to a slightly older demographic, however, and is becoming a popular app for 25 to 54-year old audiences.

Why TikTok Marketing Matters

The growing global reach of TikTok is currently estimated to be 1 billion people, with 700 million monthly users. While the app trails its more popular cousins, Facebook and Instagram, it’s definitely an advertising opportunity you don’t want to miss.

And with an estimated average income of $75k and over per user, TikTok is an advertising opportunity you can’t afford to miss.

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What Are Twitter Super Follows & How to Use Them

In February of 2021, Twitter announced it would be unveiling Super Follows, a way for users to monetize their content by offering perks and additional content on the wildly popular social media platform. What are Twitter Super Follows, how do they work, and how can you generate passive income from them?

What are Twitter Super Follows?

Twitter Super Follows allow users to share exclusive, subscriber-only content to their followers. The feature lets users interact directly with their subscribers, sharing an extra layer of content designed to boost revenue, engage followers, share deeper thoughts and ideas, and ultimately, drive traffic to websites, products, and services. 

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The Top 7 Digital Marketing Myths of 2021

digital marketing on computer screen

Marketing is constantly changing, evolving to meet new technologies and audiences. One thing remains constant, however: digital marketing holds the key to a business’ success or failure.

If you’ve been researching your own digital marketing strategy, chances are you’ve read a lot of misinformation that will make even the best plans ineffective. We call these marketing myths. Here are the top seven digital marketing myths of 2021.

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How to Get the Testimonials You Need to Drive Your Business Forward

halfway opened laptop

Did you know that testimonials can increase conversion rates by 34% and can generate over 60% more revenue? In fact, many people refuse to purchase an item or service without reading positive reviews and testimonials.

If you haven’t considered the importance of adding testimonials to your website, you’re missing out on a fantastic opportunity to grow and retain your customer base. 

Unfortunately, those glowing testimonials will seldom come to you without a little encouragement. Read on for tips and tricks to get the testimonials you need to drive your business forward.

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Meet Heather Bohn, Senior Project Manager

As we continue to help more businesses to grow, we’re also growing our own. We happily introduce Heather Bohn, our new Senior Project Manager!

As you can see from the picture, Heather brings an air of positivity with her in addition to her extensive project management experience. Whether it’s during a friendly chat at the lunch table or a down-to-business discussion in the conference room, you can’t help but be in a good mood when she’s around.

Before she started here, Heather spent ten years filling various roles within patient recruitment marketing. After taking a three and a half year break from the office to focus on being a stay-at-home mother, she made her return to the workforce at a local marketing company. In her time there, she was a Project Manager and Director. This impressive history is exactly why we know she’ll be right at home here. Able to wear many hats, she has a soft spot (and a magic touch) for Project Managing.

But enough about the professional. What about the person? Heather has three daughters and a fiancé whom she spends as much time with as she can. That time usually involves exploring the outdoors. Mountains, woods, rivers… the list goes on. If it’s in nature, she belongs there. What’s even more intriguing is that she’s an ordained minister, so if you’re looking for someone to officiate your wedding, we know a gal.

Oh, and she’s a dog person, so she definitely belongs at AW. Welcome to the team, Heather!

Top 5 Logo Mistakes to Avoid

logo mistakes on paper

Remember, first impressions count. Your logo is the first thing your potential customers and clients will see.

Here are the top five logo mistakes to avoid when designing your masterpiece. 

 

1. Poor Font Choices

Remember that each font has a personality, and it’s all about choosing the right “persona” for your brand. If you are a stockbroker, for instance, using the Comic Sans font for your corporation’s logo probably isn’t the best way to project trustworthiness and reliability. A party supplies company, meanwhile, may not want to present their customers with a dark, heavy font.

Match the style of your font with the style of your icon to avoid competing with it or overwhelming it. For a better selection of fonts, choose professional font foundries such as MyFonts rather than free website versions.

Choosing a font is more important than you probably realize. It’s setting the tone and the expectations of your business. 

 

2. Contradictory Messages and Unclear Intentions

The second fatal logo mistake is when it sends an inconsistent message about your company or brand. This emotional perception of your message is a combination of your font, colors, and images.

Since customers will associate your company with your branding, the messages and emotions you want associated with your business need to be immediately apparent. Remember, first impressions count. 

Let’s revisit our stockbroker. This is a profession that requires trustworthiness, reliability, and expertise. A bright design featuring a clown, for instance? Not the best choice. Our party supply company, however, will send a clear message of “fun” with brighter colors, lighter fonts, and maybe even our stockbroker’s unused clown.

 

3. Too “Busy”

If there is visually has too much going on, it’s forgettable. This logo mistake will also undermine the importance of your message and lessen its impact.

Your brand will be recreated in a variety of applications for your business, from digital to print. Keep in mind that a busy, complex design will lose its detail if its size is reduced. A simple, clean design will be far more versatile than a complex or “busy” design.

Stick with a few simple elements:

  • Your business name
  • Your icon
  • Your tagline
  • No more than two fonts
  • No more than three colors

 

4. Too Reliant on Colors

It’s tempting to want to make your logo really stand out with bold, bright splashes of color. If you’re too reliant on color, however, you will lose its efficacy when it’s reproduced in black and white. Too many colors also confuse the eye, making your branding appear “busy” and sloppy.

If your brand can’t stand on its own in black and white, it’s not a strong one. Create your initial concept without using colors, shadows, layering, or other design elements. Once you’ve created something that can stand out in black and white, it’s time to choose your colors.

Remember to keep your design under three colors, and choose them widely. Color, as we talked about above, play a large role in your logo’s intent. Certain colors convey strong emotions, such as red or black. 

If your colors clash with each other, overwhelm your icon, or don’t match your intention, your logo will be far less effective.

 

5. Neglecting Visual Hierarchy

We’ve all come across words painted on the road near an intersection that read “stop here,” with the word “here” overtop the word “stop.” The idea is that you theoretically should read the words in the order that your car approaches them, reading “stop” before “here.” The majority of people, however, will read the words painted on our theoretical road from top to bottom: “here stop.” But why?

We are all programmed to visualize things in a certain way, seeing bright colors or large, bold writing before noticing smaller writing or duller colors. This programming creates a logical way to consume information. Visual hierarchy is a design element that uses this logic to encourage a viewer to read or notice important information first.

Think about visual hierarchy. What part of your design catches your eye? Does the flow make logical sense? Are the important pieces being overshadowed by bright colors or other strong design elements? 

 

Want to avoid these common logo mistakes?

Whether you’re thinking of a complete overhaul or simply giving your existing one an update, ArachnidWorks has talented creative teams ready to help. Let us help you design your next logo to help you stand out from the competition.

AW Welcomes Digital Marketing Associate Samantha Mooney & Social Media Coordinator Brigid Ayer!

sam mooney & brigid ayer

AW is thrilled to add a pair of great marketers to our team!

Samantha Mooney is a 2017 graduate of Centenary University, earning a degree in Business Administration. She is in her element when she has the opportunity to drive clients towards (and eventually reach) their marketing goals in the digital space. To keep in touch with her love of horses, she minored in Equine Studies. When she finds the time to relax, she arms herself with a paintbrush or a video game controller and loses herself in other worlds.

On the social media side of things, please welcome Brigid Ayer. She graduated from Hood College in 2015 with a Bachelor of Arts degree in Photography, as well as minors in both Business and Web Development. She earned her Masters in Business Administration in 2018. In short, she has the artistic eye, the social savvy, and business sense that will make her an invaluable addition to the team. There aren’t many things she loves more than finding a voice and establishing a social identity for each client. In her off hours, she can probably be found hanging out with her rescue dogs, exploring our beautiful city of Frederick, or both!

ArachnidWorks President and CEO Monica Kolbay is looking forward to the business bolster these two bring to the team as a whole. “The move to our new Downtown Frederick location last year was just the first step in our push to grow ArachnidWorks,” she explains. “Welcoming Samantha and Brigid is an exciting milestone that not only will make our team even better, but allow us to help more businesses reach their digital marketing perspective.”