Bouncing is good for rubber balls and inflatable castles, but when it comes to your website? Not so much. If you’re finding high bounce rates and low conversions on your site, it’s time for a change.

Here are five things that could be holding your website back:

1. Navigation Nightmares

User experience (UX) is a crucial factor in website design. If your potential customers can’t find what they want on your site, they’ll leave and most likely never return. An effective website is optimized for the user experience, whether it’s on desktop or mobile.

Part of this experience is page loading times. Customers expect a seamless website experience with a loading time of two seconds or less. A recent survey found that half of all visitors will leave a site taking more than six seconds to load. If potential customers can’t find what they need on your site or leave before it loads, you’ve already lost them.

2. Do You Need Pest Control?

Bugs aren’t popular, whether they’re crawling on the ground or invading your website. If you find you’re spending too much time fixing issues, or if visitors are complaining about crashes and other issues with the site’s functionality, it’s time to upgrade to a new site.

3. Google Doesn’t Like You

If your site isn’t showing up in the search rankings on Google, it isn’t optimized properly. The best-performing sites are on page one. If you don’t see yourself listed there, consider it a sign that you need to step up your game.

One of the most important parts of a professional website upgrade will involve technical SEO audits and optimization.

4. Old Site, New You?

Some businesses evolve over time, whether it’s through their audience, culture, or the goods and services they offer. If you fall into this category, make sure your website evolves with you.

Some signs that you’ve outgrown your site can include:

• Inquiries about products you no longer carry
• Inquiries that are not related to your current business model
• Google lowered your rank
• You’ve taken no actions to align your business and site since a major change
• You’ve seen a drop in sales and conversions after rebranding

5. Your Website is Unappealing

Like it or not, browsers are judging you by your website. If your website screams “1990s,” it may be time for a new coat of paint (and probably a look under the hood). Updating graphics, changing fonts, improving the UX, and streamlining navigation are all ways to make a website more appealing to browsers.

Is it Time for a Website Redesign?

We’re marketing experts with a personal touch; we listen to your needs and align your website design solutions to your business. It’s not one-size-fits-all, it’s a personal and highly customizable journey for each of our clients. Ready to take your business to the next level? Contact us now and let’s get started.