As a business, your brand is everything. The way you represent yourself to customers is crucial, as giving off the wrong impression – even one time – can do costly damage. Consistency is key, as customers and clients want to know they are working with the same company each time they place an order or take some other action. Don’t give them any reason to doubt your professionalism or authenticity.
The world of marketing moves fast. Really fast. If you think you are up on the current marketing trends because you read an article a few months ago, you are probably falling behind already. In the digital age, you have to constantly keep your thumb on the latest and greatest marketing methods if you are going to be competitive.
Today, there are seemingly endless options for marketing your business. You already know that you should be marketing online, but how do you go about tackling such a big challenge? Online marketing can go in a million different directions, and it seems everyone has an opinion on which is the best option.
As a small business owner, driving new customers to your business is one of your main responsibilities. Obviously, without customers, you are going to be out of business in a hurry. Of course, driving customers to your business might not be your greatest strength. For instance, if you run a bakery, you got into business because you love to bake – not because you are a marketer. To make sure your business is promoted successfully while you focus on your own personal strength, it may be best to hire a marketing agency (like us!) to represent your business. Here are some great reasons why a team like ours can help your business grow!
What are the top trends to look for in the advertising industry in 2016? We’re glad you asked! This great infographic features four of the digital trends to be on the lookout for. For instance, digital ad spends are set to take over TV ad budgets. Currently at 35% of all digital spending, mobile is set to be the fastest growing marketing segment.
Email newsletters are powerful marketing tools with various useful functions that businesses use to connect with possible clients and customers. Once received, these customers are reminded about the business as the email shows what the company has been up to. Of course, the information contained also informs potential clients or customers about the products and services the business offers products. If there is value gained by the newsletter, users actually like getting them because they recognize the benefit.
Over the past few years, social has become a critical component of the overall digital advertising market. As platforms such as Facebook and Twitter have emerged as leaders in the social space, they have created powerful new ways for advertising to reach the right consumers with the right message at the right time. Social advertising is projected to generate $11 billion in revenue by 2017. Check out the info below to learn about the major players and the amazing pace of innovation in a rapidly expanding market!