Social Media Marketing Trends For 2022

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It’s hard to believe it, but we’ve made it to 2022! As marketing pros, we’ve learned a few lessons throughout 2021, and spotted some emerging social media marketing trends. So what are they?

1. Short and Sweet

This is more of an extension of an existing trend than a new one altogether, but it’s worthy of a second look; short content for the win! Shorter is better when it comes to social media content. It’s thought to be more effective since the attention span of younger users is much shorter, accustomed as they have become to TikTok style short form content. 

Advertising on these emerging popular platforms, like TikTok, will continue to be an effective marketing strategy.

2. Permanent Posts Take the Lead

A “Story” is disappearing content that’s viewable for about a day before it’s gone for good. While this will still be a good choice in some cases, 2022 will see more businesses turning to those that can be viewed days, or even weeks, after the initial publishing. It’s estimated that permanent postings give the most return on your social media investment.

Disappearing content still has its place in some platforms where it will continue to thrive. The best recommendation is to consider the platform, your audience, and the intention of your post. Are you having a moment of light hearted fun, for instance, or are you advertising for an event with a ticker? A great approach is to use a mixture of disappearing and permanent postings.

3. Augmented and Virtual Reality Marketing Step Strongly into 2022

More and more consumers are diving into the virtual world, and many smart businesses will be taking advantage of this trend. Some ways to take advantage of this niche are offering virtual tours through a facility, or adding a scannable code on business cards that will allow a user to view your products, or recording events and allowing visitors to view the events as if they were part of them.

This may be a costly set-up, but the attention it brings to your brand may make a great return on your investment.

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Advertising on TikTok: Don’t Miss 2021’s Biggest Marketing Trend

hand holding phone with tiktok app

TikTok, the fastest-growing social media platform in 2021, is a video-sharing app that allows users to record and share 15-second videos on any topic. The platform is one of the biggest for generation Z and younger millennials, with the average age of the TikTok audience between 10 and 29 years. It’s starting to make its way to a slightly older demographic, however, and is becoming a popular app for 25 to 54-year old audiences.

Why TikTok Marketing Matters

The growing global reach of TikTok is currently estimated to be 1 billion people, with 700 million monthly users. While the app trails its more popular cousins, Facebook and Instagram, it’s definitely an advertising opportunity you don’t want to miss.

And with an estimated average income of $75k and over per user, TikTok is an advertising opportunity you can’t afford to miss.

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What Are Twitter Super Follows & How to Use Them

In February of 2021, Twitter announced it would be unveiling Super Follows, a way for users to monetize their content by offering perks and additional content on the wildly popular social media platform. What are Twitter Super Follows, how do they work, and how can you generate passive income from them?

What are Twitter Super Follows?

Twitter Super Follows allow users to share exclusive, subscriber-only content to their followers. The feature lets users interact directly with their subscribers, sharing an extra layer of content designed to boost revenue, engage followers, share deeper thoughts and ideas, and ultimately, drive traffic to websites, products, and services. 

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Is LinkedIn Premium Worth The Expense?

From $30 a month up to $120, LinkedIn offers a wide variety of services. For regular users of the free service, it’s easy to pass at those prices. However, most LinkedIn Premium subscribers say the services are worth it, so let’s take a look to see if LinkedIn Premium is worth the expense.

You can look at LinkedIn Premium somewhat like an exclusive club for sales professionals, job seekers, and recruiters. While many users decide to return to the free version, others continue to pay even if their specific goals are achieved.

What does LinkedIn Premium Offer?

LinkedIn Premium’s base version is geared towards job seekers who are willing to spend $30 a month for three InMail messages, expanded details about the people who view their profiles, and additional tools to help boost profile visibility.

A Step Up for Businesses

The Business Plus plan is $60-a-month and it includes 15 InMail messages. Also included are unlimited searches in your extended network as well as advanced search filters. If you’re looking for a lead-builder tool that provides lead recommendations and real-time insights on existing accounts and leads, you can choose LinkedIn’s Sales Navigator Professional version for $80 per month.

The Best of the Best

Premiemium Hiring, the “elite” LinkedIn service, provides a recruiting-specific design with 30 InMail messages, unlimited visibility of your extended network, advanced search, and automatic candidate tracking and integrated hiring for $120 per month.

While the benefits of LinkedIn Premium aren’t always visible right from the start, they can be very positive for the long term. That being said, if you would like to share your discuss LinkedIn strategy, we’d to talk to you!

Facebook Messenger Self-Destroying Messages

Taking a page out of the Snapchat playbook, Facebook has now allowed users of its Messenger app to send “Secret Conversations“. These conversations allow users to be able to send encrypted conversations that, like Snapchat, disappear after a set amount of time. David Marcus, Facebook’s head of Messenger, said this feature is a way to provide additional privacy and security to messages.

Social media users who have access to Messenger can access this feature from within a normal conversation by tapping the name of the friend they’re having a conversation with and then scrolling down to the “Secret Conversations” feature. Once this is done, a new window will appear and the amount of time the person wants the message to be viewable (once opened) can be chosen. Time options range from five seconds to over six hours. Once selected, the message can be sent by the user.