In February of 2021, Twitter announced it would be unveiling Super Follows, a way for users to monetize their content by offering perks and additional content on the wildly popular social media platform. What are Twitter Super Follows, how do they work, and how can you generate passive income from them?
What are Twitter Super Follows?
Twitter Super Follows allow users to share exclusive, subscriber-only content to their followers. The feature lets users interact directly with their subscribers, sharing an extra layer of content designed to boost revenue, engage followers, share deeper thoughts and ideas, and ultimately, drive traffic to websites, products, and services.
How do Super Follows Work?
The goal of Super Follows is to increase follower engagement with an influencer, or for our clients, a business, product or service. With a paid subscription to your feed, super followers get a badge and exclusive content. This can be discounts and offers, advance notice of new products and features, or other informative or entertaining content that standard followers can’t access. In other words, they offer a unique way to share content that truly resonates with your followers.
To be clear, this new feature in no way interferes with your current free base of followers. It is designed to show appreciation to devoted fans with special goodies.
How Can You Generate Revenue from Super Follows?
Users are given a pricing tier to choose from, starting at just under $3 a month, and range to $10.99 a month. The user can keep up to 97% of the revenue earned by launching the Twitter Super Follows feature.
Payments are made via your Stripe account and can be paid out at $50. There is a $50,000 Super Follows lifetime cap, but even after that cap is reached you can continue to generate revenue at 80% after in-app purchase fees.
Qualifications
As you can imagine, this feature will be limited to certain users. To qualify to be part of Super Follows:
- You need at least 10,000 followers
- You’ve posted more than 25 times over the past month
- You are based in the United States and Canada (during the initial launch)
- You are over the age of 18
Be One of the First to Use Twitter Super Follows
This feature is still being rolled out; as of September 1, 2021, it is only available to iOS users in the United States and Canada. It is set to continue to roll out for Android and web users in the next few months.
If you qualify and have an iOS device, get started now! It’s as easy as 1-2-3:
- On the Twitter app, swipe right to access the menu.
- Select “Monetization” at the bottom of the menu.
- Select “Super Follows.”
ArachnidWorks Social Media Marketing
With over two decades of experience, ArachnidWorks understands the importance of social media for marketing and engaging your customer base.
Lackluster social media presence getting you down? Contact us and see how a great social media strategy can get you the followers and engagement you need to drive traffic to your site!