Social Media Marketing

Social should work for more than your feed.

Most businesses only post when they have time. Our social media management services replace that guesswork with a system: consistent content, a clear strategy, and someone paying attention to what the numbers are telling you.

What social media marketing looks like

Here’s what’s actually happening when AW manages your social media:

How it works

Four moves, run in coordination.

Each step builds on the last. Skip one and the rest start to wobble.

  • Content is conceptualized and planned out

    We build the content and posts so your feed looks professional and communicates something worth stopping the scroll for. Every piece of content is made with your brand voice and audience in mind. No generic templates to be found here.

  • We create content that fits your brand

    We map out what's going out, when, and why. You always know what's coming, and nothing gets posted on a whim. A planned calendar means your social media presence is consistent even during your busiest weeks.

  • Our team manages interactions with your content

    When your audience comments or sends a message, someone is there to respond. We handle the day-to-day interactions so conversations don't go cold and your audience feels like there's actually a person behind the account (because there is).

  • In-depth reports are made to determine what works

    We track what's working and what isn't. Every reporting cycle surfaces real numbers that can be used to inform what we do next, not just to document what already happened.

Who is social media marketing for?

ArachnidWorks is a social media management company for small businesses, built for owners and teams who know social media matters but can't make it a priority on their own. You'll get the most out of this service if:

  1. 1.

    You want to be a reliable presence without adding to your plate

  2. 2.

    You're creating content on the fly with no clear vision

  3. 3.

    You have a budget but no capacity to turn it into consistent, quality social content

  4. 4.

    You want social media that connects to the rest of your marketing

Where does it fit?

The content we create here supports your search visibility, fuels your paid campaigns, and reinforces the same message your audience encounters everywhere else. As part of a broader digital marketing system, our social media management services become a distribution channel for the story your entire marketing effort is telling. If it sounds like it’s part of a bigger working system, that’s because it is. It’s the AW Method, and it’s the same system we use for ourselves.

Discover the AW Method

Related services

Social media works harder when it's connected to the other channels telling your story. But which channels work best with it?

What it looks like for a real client

McCutcheon’s Apple Products

Where they started

A beloved multi-generational brand with the foundation to grow, but aging campaigns and a customer experience that wasn’t keeping pace.

What changed

Modernized everything from product labels to the Shopify storefront, and built a paid media and social strategy from the ground up.

What happened

200%+ return on ad spend sustained over six months across Google and Meta, with an 80% lift in page visits and 98% increase in social engagement year-over-year.

REV Drill

Where they started

A differentiated product and a capable team, but inconsistent sales cycles and a marketing message that wasn’t landing.

What changed

Unified the brand message and built an integrated plan across digital, email, and print, backed by a CRM system to track and close leads.

What happened

Sales and marketing goals met consistently, including $1M+ months.

EDCO Inc.

Where they started

A strong brand was already in place, but the website couldn’t keep up with the business.

What changed

Built an e-commerce site designed around the customer journey and built for marketing attribution.

What happened

A cleaner funnel and a website that finally works as hard as the rest of the business.

Ready to stop winging it on social media?

We can build a social media approach that actually fits your business. Let’s talk about what that looks like. No pressure to commit. Just a conversation that uncovers your social media standing (and how it could improve).

Start the Conversation