Sales Process Development

Most deals are lost from the outset.

A well-built sales process gives your team a clear path from first contact to closed deal. This is where strategy meets execution on the revenue side of your business.

How it works

What does sales process development look like?

A real sales process isn't a pep talk or a template from the internet. The actual work goes deeper than that, and our method gives us the means to tap into it.

  • We take care of the audit

    Before we build anything, we look at what you're already doing. Where are leads coming from, and how are they being followed up on? We document the reality before we redesign it.

  • Our team defines the funnel stage

    From initial awareness to signatures, we map out every stage of your sales process steps. Your team will know exactly what has to happen, and when, to move a prospect forward.

  • We identify sales enablement tools

    We build the materials your team needs to sell confidently: one-pagers, decks, objection guides, and leave-behinds that are aligned with how your buyers think. They’ll feel like it was made with them in mind.

  • We perform CRM setup and documentation

    A great process only works if it lives somewhere your team can use it. We configure your CRM to reflect the stages we've built and document the process so it doesn't live in anyone's head.

Who is sales process development for?

If your sales results feel unpredictable, this process is usually worth a closer look. It's a good fit if any of these sound familiar:

  1. 1.

    Leads keep falling through the cracks before becoming deals.

  2. 2.

    You've grown fast enough that the informal approach your team used to use isn't cutting it anymore.

  3. 3.

    Your marketing efforts are disconnected from your sales process, leaving marketing effectiveness fuzzy.

  4. 4.

    Your initial pipeline is strong, but your prospect touch points are missing.

Where does it fit?

Sales process development sits at the intersection of marketing and revenue. It only works well when both are aligned. Within the sales process steps we define, we’re always thinking about how marketing is handing off to sales, what the buyer has already experienced before they get on a call, and the tools needed to support the conversation.

That’s exactly where The AW Method comes in. It’s built around the idea that great marketing and great selling aren’t separate disciplines. They’re a connected system.

Discover the AW Method

Related services

A strong process rarely exists on its own. These services tend to come up naturally in the same conversation.

What it looks like for a real client

McCutcheon’s Apple Products

Where they started

A beloved multi-generational brand with the foundation to grow, but aging campaigns and a customer experience that wasn’t keeping pace.

What changed

Modernized everything from product labels to the Shopify storefront, and built a paid media and social strategy from the ground up.

What happened

200%+ return on ad spend sustained over six months across Google and Meta, with an 80% lift in page visits and 98% increase in social engagement year-over-year.

REV Drill

Where they started

A differentiated product and a capable team, but inconsistent sales cycles and a marketing message that wasn’t landing.

What changed

Unified the brand message and built an integrated plan across digital, email, and print, backed by a CRM system to track and close leads.

What happened

Sales and marketing goals met consistently, including $1M+ months.

EDCO Inc.

Where they started

A strong brand was already in place, but the website couldn’t keep up with the business.

What changed

Built an e-commerce site designed around the customer journey and built for marketing attribution.

What happened

A cleaner funnel and a website that finally works as hard as the rest of the business.

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If your pipeline looks fine but your close rate doesn't, let's talk.

What is a sales process supposed to look like for a business your size? It’s a common question that eats away at business owners, whether they can put it into words or not. Let’s take a look at where things stand and figure out what’s worth fixing first.

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