Event Marketing

Events don't fail. Event strategies do.

AW builds the event marketing strategy that makes sure your audience shows up, stays engaged, and keeps talking about it after the doors close.

How it works

What does a B2B event marketing agency do?

An event marketing strategy involves more than a written schedule and a social post. It requires a plan that connects every touchpoint into a single, coherent effort. Here's how that takes shape when we're involved.

  • We provide pre-event strategy and messaging

    We define your positioning, audience, and promotion plan so the right people know about your event and why they should be there.

  • Our team produces promotional content and campaigns

    From email sequences to paid ads and social content, we build and execute the promotional engine that drives registrations and attendance.

  • We build your on-site materials and brand presence

    Signage, leave-behinds, presentation decks, banners. Everything visitors see and take away reflects the same story.

  • We handle post-event follow-through

    The event may end, but the marketing doesn't. We map out the follow-up steps that turn attendee interest into business connections and conversions.

Who are event marketing services for?

Not every business is ready to get the most out of event marketing services, but some are a perfect fit. This tends to work best for businesses that are:

  1. 1.

    Attending or exhibiting at a trade show and want to come home with more than swag

  2. 2.

    Hosting their own event and need more than logistics support

  3. 3.

    Spending money on events year after year but getting nothing out of it

  4. 4.

    Looking to use events as a deliberate growth channel

Where does it fit?

Events are one of the highest-investment, highest-opportunity touchpoints a business has. But they’re only effective when they’re built into a larger event marketing strategy rather than treated as a one-off. This service connects naturally to the market positioning, messaging, and channel work we do across The AW Method. Whether events are your primary business development channel or a piece of a bigger plan, we make sure they connect to the full system rather than standing on their own.

Want to get a look at the whole system?

Discover the AW Method

Related services

Event marketing rarely works in isolation. These services naturally support the work we do around events.

What it looks like for a real client

McCutcheon’s Apple Products

Where they started

A beloved multi-generational brand with the foundation to grow, but aging campaigns and a customer experience that wasn’t keeping pace.

What changed

Modernized everything from product labels to the Shopify storefront, and built a paid media and social strategy from the ground up.

What happened

200%+ return on ad spend sustained over six months across Google and Meta, with an 80% lift in page visits and 98% increase in social engagement year-over-year.

REV Drill

Where they started

A differentiated product and a capable team, but inconsistent sales cycles and a marketing message that wasn’t landing.

What changed

Unified the brand message and built an integrated plan across digital, email, and print, backed by a CRM system to track and close leads.

What happened

Sales and marketing goals met consistently, including $1M+ months.

EDCO Inc.

Where they started

A strong brand was already in place, but the website couldn’t keep up with the business.

What changed

Built an e-commerce site designed around the customer journey and built for marketing attribution.

What happened

A cleaner funnel and a website that finally works as hard as the rest of the business.

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Show up to your events with a plan

You’re putting real money into this event. Let’s make sure your event marketing strategy is working just as hard as you are. If you’re serious about your event marketing, it’s worth having a conversation with us about it.

Start the Conversation