Email Marketing Demystified
From initial concept to final deployment, successful email marketing campaigns must be carefully managed. As a multi-disciplinary agency, our highly-skilled inbound marketers work in tandem with our designers and developers to drive traffic and engagement from your email marketing. It’s a highly-effective digital marketing strategy that can turn a one-time buyer into a loyal brand customer.
The Design Process
This is another area where our layout artists and inbound marketers really work together. During the concept phase, our layout artists develop an attractive custom email template, with a number of parameters in mind. Before you even see the designs we propose, we’re running them by our developers, who sometimes send the designers back to the drawing board to edit some aspects, so your email marketing is sure to work seamlessly on all devices and further engage your customers.
Use Information Wisely
If you have an existing and potential customer database that is going somewhat untapped, you could be missing out on a ton of value. There is a lot more that goes into email marketing than just sending a single email to a list of people: incorporating timing, design, and list segmentation is something we do – and we are very good at it. Our inbound marketers develop effective campaigns that specifically grow new business, as well as message to existing customers to keep them brand loyal.
Because success email marketing can be a highly involved process, many organizations lack the right resources to manage their digital initiatives. At ArachnidWorks, we work diligently to ensure your email marketing campaigns succeed and build off of one another to grow your audience. We have experience with all of the major platforms including Constant Contact, Zoho, and HubSpot.
- Drip campaigns
- Custom and template email design
- Targeted email blasts
- and more!