Media Planning & Budgeting

Your budget is already set, but is it working?

Most businesses spend on paid media without a clear picture of where the money is going or why. Our media planning services turn your budget from a line item into a strategic asset.

How it works

What does it look like?

Good media planning services are about spending smarter. We get into the details of your market, audience, and goals before a single dollar goes out the door. Here's what that looks like in practice.

  • We select channels and allocate budget

    We match your spend to the channels where your audience actually is, sizing each one based on your goals, not our preferences.

  • Audiences are targeted and segmented

    We define who we're reaching and why, so your ads show up in front of the people most likely to act rather than just as many people as possible.

  • Your competitive spend is analyzed

    We look at what your competitors are doing so we can find gaps worth owning and avoid matching strategies that are already oversaturated.

  • We do seasonal planning and campaign timing

    We build your calendar around how your market actually moves. You’ll be in market when it counts and conserving budget when it doesn't.

Who is the media planning process for?

This is built for businesses that are ready to be intentional about where their marketing dollars go. That tends to look like one of these situations:

  1. 1.

    You have a real budget but no clear plan for how to use it effectively

  2. 2.

    You're running paid ads but can't tell what's actually working

  3. 3.

    You're growing and need a paid strategy that can scale without waste

  4. 4.

    You've tried a few channels but never had a coordinated approach across all of them

Where does it fit?

Developing a media strategy is one step inside a larger process. When it’s informed by solid research, positioning work, and a clear growth model, it performs differently than when it’s done in isolation. That’s the core idea behind The AW Method: every phase of your marketing connects to the next. Media planning services live inside Phase 3 of that method, where channel strategy is built on a documented foundation rather than shaky intuition.

Want to learn about the process from start to finish?

Discover the AW Method

Related services

Media planning rarely works well on its own. Most clients who need this service are also working on one or more of the following.

What it looks like for a real client

McCutcheon’s Apple Products

Where they started

A beloved multi-generational brand with the foundation to grow, but aging campaigns and a customer experience that wasn’t keeping pace.

What changed

Modernized everything from product labels to the Shopify storefront, and built a paid media and social strategy from the ground up.

What happened

200%+ return on ad spend sustained over six months across Google and Meta, with an 80% lift in page visits and 98% increase in social engagement year-over-year.

REV Drill

Where they started

A differentiated product and a capable team, but inconsistent sales cycles and a marketing message that wasn’t landing.

What changed

Unified the brand message and built an integrated plan across digital, email, and print, backed by a CRM system to track and close leads.

What happened

Sales and marketing goals met consistently, including $1M+ months.

EDCO Inc.

Where they started

A strong brand was already in place, but the website couldn’t keep up with the business.

What changed

Built an e-commerce site designed around the customer journey and built for marketing attribution.

What happened

A cleaner funnel and a website that finally works as hard as the rest of the business.

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Ready to stop guessing on your media budget?

If you’re putting money into paid media without a documented plan behind it, that’s the first thing worth fixing. Let’s talk through what a structured approach could look like for your business. No pressure here. Just a chat from one business to another.

Start the Conversation