Marketing Research

You can't market what you don't understand.

Our market research services give you a clear, honest picture of your audience, competitors, and the landscape you’re competing in. Your marketing starts with facts, not assumptions.

How it works

What do market research services look like?

Most businesses operate on gut instinct when it comes to who they're selling to and how they stack up. We replace that instinct with evidence. Here's what it looks like when we dig in.

  • We do audience and persona research

    We research who actually buys from businesses like yours. What are their priorities, hesitations, and decision-making habits? The result is a clear picture of your best customers that your marketing system can be built around.

  • We perform competitor analyses

    We look at what your competitors are saying, how they're positioning themselves, and where they're showing up. Our competitor analysis services surface the gaps you can actually own. When your competitors leave an opening, you’ll be ready to take advantage of it.

  • Our team designs and conducts surveys

    When you need direct input from customers or prospects, we build surveys that ask the right questions in the right way. From there, we interpret what comes back so the data is actionable, not just interesting.

  • We do industry landscape research

    We map the broader category your business operates in. Trends, shifts, how buyers are thinking, and what's changing. It's the context that makes everything else sharper.

Who is market research marketing for?

Our market research services are built for businesses that are ready to stop guessing and start building marketing around what they actually know. This tends to be a fit when:

  1. 1.

    You're entering a new market, launching a new product, or expanding into a new audience

  2. 2.

    You've been in business for years but your messaging still doesn't feel like it's landing the way it should

  3. 3.

    You know you have competitors but you don't have a clear read on how you compare

  4. 4.

    You’re producing content and running campaigns, but there's no shared understanding of who you're talking to

Where does it fit?

Research is the first move in the AW Method. Everything that follows is more effective because it’s grounded in real information. The audience insights we surface here inform your messaging, content strategy, paid campaigns, and positioning. You can trust us to do research as a standalone engagement, or it becomes the starting point of a broader system we build with you. Either way, the work doesn’t sit on a shelf.

Discover the process that we use for our own marketing and how it can do heavy lifting for you.

Discover the AW Method

Related services

Research rarely lives in isolation. These services tend to follow directly from the insights it produces.

What it looks like for a real client

McCutcheon’s Apple Products

Where they started

A beloved multi-generational brand with the foundation to grow, but aging campaigns and a customer experience that wasn’t keeping pace.

What changed

Modernized everything from product labels to the Shopify storefront, and built a paid media and social strategy from the ground up.

What happened

200%+ return on ad spend sustained over six months across Google and Meta, with an 80% lift in page visits and 98% increase in social engagement year-over-year.

REV Drill

Where they started

A differentiated product and a capable team, but inconsistent sales cycles and a marketing message that wasn’t landing.

What changed

Unified the brand message and built an integrated plan across digital, email, and print, backed by a CRM system to track and close leads.

What happened

Sales and marketing goals met consistently, including $1M+ months.

EDCO Inc.

Where they started

A strong brand was already in place, but the website couldn’t keep up with the business.

What changed

Built an e-commerce site designed around the customer journey and built for marketing attribution.

What happened

A cleaner funnel and a website that finally works as hard as the rest of the business.

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You’re one good research project away from marketing that actually connects.

If your market research services conversation has never gone deeper than a Google search, it’s worth having a different kind of conversation. Good consumer research services show you what you’ve been missing. Let’s talk about what that looks like for your business.

Start the Conversation