PPC & SEM Management
Whether you refer to it as PPC for “pay per click” or SEM for “search engine marketing”, one thing is true – it can be quite effective. However, there really is a science to managing your targeted online advertising correctly, so you don’t waste your budget and bring the wrong audience to your website. Without question, targeted online marketing can be a quick way to generate traffic, leads, sales, and conversions. As a collective that specializes in targeted online marketing, we work with organizations of all kinds in both the set-up and/or management of digital marketing.
The Good & Bad of Targeted Digital Marketing
Targeted online advertising campaigns provide very measurable results. However, poor or inexperienced management of it can lead to it being overly expensive and very inefficient. That is why our SEM experts at ArachnidWorks both setup and manage the best campaigns for your organization, and routinely massage the content and structure. Our search engine marketing management solutions aim to produce optimal results, while saving you money. A marriage of well-managed SEO with well-targeted PPC advertising can yield very effective results.
From the creation of your search engine marketing campaigns, to tracking its effectiveness – we take the worries of digital advertising off your mind. Some of the items our inbound marketers manage and optimize each month include:
- Keyword/Keyphrase Research
- Bid Optimization
- Ad Copy Testing
- Improving Quality Score
- Testing and Refining Keywords
- Landing Page Optimization
- Landing Page A/B Testing
- Geo-Targeting and Device Targeting
- Remarketing/Retargeting Ad Campaigns
- Display Ad Network Buys