What are the top trends to look for in the advertising industry in 2016? We’re glad you asked! This great infographic features four of the digital trends to be on the lookout for. For instance, digital ad spends are set to take over TV ad budgets. Currently at 35% of all digital spending, mobile is set to be the fastest growing marketing segment.
Email newsletters are powerful marketing tools with various useful functions that businesses use to connect with possible clients and customers. Once received, these customers are reminded about the business as the email shows what the company has been up to. Of course, the information contained also informs potential clients or customers about the products and services the business offers products. If there is value gained by the newsletter, users actually like getting them because they recognize the benefit.
Over the past few years, social has become a critical component of the overall digital advertising market. As platforms such as Facebook and Twitter have emerged as leaders in the social space, they have created powerful new ways for advertising to reach the right consumers with the right message at the right time. Social advertising is projected to generate $11 billion in revenue by 2017. Check out the info below to learn about the major players and the amazing pace of innovation in a rapidly expanding market!