AW President & CEO Monica Kolbay Participates in Digital Marketing Webinar

As we return to more normalcy after a year of pandemic-enforced restrictions, we’ve noticed that many of our clients are asking us to help them embrace more aspects of digital marketing. Obviously, digital marketing has been trending upward for the past 10 years or more, but recent factors have caused interest to skyrocket.

Our President & CEO Monica Kolbay recently joined two other thought leaders in the digital marketing field in a one-hour webinar entitled “Banking on Digital Marketing with Stories That Connect.” Jay Sedgwick, Banking Industry Specialist of WebbMason Marketing, led the webinar.

Monica, Erin, and Jay discussed the importance of planning and executing upstream strategies, creative initiatives, and downstream production and distribution online. They also touched on ways to achieve a culture of operational efficiency, data-driven results, and continuous improvement in the one-hour session.

As Monica pointed out in the webinar, just 10 years ago, most people’s understanding of digital media stopped at Search Engine Optimization with a bit of online advertising thrown in. Today, she said, digital media options have expanded considerably and the key is to be captivating with your storytelling approach to your marketing strategy.

“Google Ads, email marketing, social media strategies—there are so many ways to use digital marketing to target your best prospects, measure your success, and adjust your strategy to your best advantage,” she said.

Individuals and agencies may not always agree on all the details of a digital marketing strategy, but on one thing experts are unanimous: the most important benefit of digital marketing is that it allows you to monitor campaigns on a daily basis and adjust the budget for and placement of underperforming ads immediately.

Traditional forms of advertising, such as magazines and billboards, are going to cost you the same for the duration of their run—whether or not they generate leads or revenue. Digital marketing, on the other hand, lets you send customized messaging that has been optimized per demographics to a very specific and targeted audience, greatly increasing your conversion rate.

If you feel like you could be doing a better job with your digital marketing presence, that’s okay—it doesn’t need to be solved overnight. Learn how to better your positioning online by watching this webinar and feel free to contact us if you need any professional expertise in taking your business to the next level.