Why Your Website Needs a Blog and How to Start One

Let’s cut to the chase––you need to start blogging.

Blogs are not just for those ranting because the sour cream was missing from their grocery order. Starting a blog doesn’t mean you must spill the tea on why you will never wear parachute pants again, but we’d love to read it if you do (#welovethe80s). Blogging is one of the most powerful marketing tools business owners can wield to grow their audience, boost sales and establish a brand voice. By the way, all kinds of fabulous content can help you stand out from the crowd. Yet, for this piece, we’re covering the OG.  

At ArachnidWorks, we know a thing or two about blogging. You’re kind of reading one now, right? 

Right! 

So, we gathered our collective marketing brains to share why your website needs a blog. 

Three Little Letters: SEO

A quality blog can boost your entire website’s SEO ranking. Here’s how. 

  • Content & Keywords – Blog posts are a form of content. Content adds keywords to your site. Search engines crawl through your site and read your content to determine what your business offers. That helps search engines find your website over others. Nice, right?
  • Relevancy – Blog posts are a deep dive into a topic. They help you gain traction and position your content in front of more eyes, leading to more conversions. And with Google’s latest algorithm update, there is a heavy focus on intent––your relevancy––which provides value for the posted content. 
  • Tag, You’re it! – Categories and tags are metadata mysteries that are not so mysterious. They tell search engines where to find your website and drive users to it.
  • Stay Awhile – A quality archive of material keeps people roaming your site longer. Extra dwell time on pages tells search engines people loved hanging out with you because your content was on point and fabulous. 
  • Internal Links – Links, links, and more links within a blog to your previous posts equal more clicks on your content. It’s all a part of strategic thinking to help users find your brand and message. 
  • Share & Share Alike – Think of it as the more the merrier. Internal linking in posts means more opportunities for other websites to find and link back to your site. The more websites linking to you as a source, the merrier, right? Right! And when you tag and repost your blog on social media, you tell two friends, and they tell two friends, and so on, you’re going to have more eyes on your content. 
  • Where the Heck Are You? – Tagging locations to your post is a must for location-based businesses. For the local donut shop that needs those eclairs to fly out the door, you want donut-lovers to know where to snag the best in town.

If You Write it, They Will Come

You want to set yourself apart as an expert in your lane. It helps customers get to know you and build trust. It’s not a matter of just writing content for content’s sake. You want to give the masses material that solves a problem, gives them actionable steps, and shows them YOU are the one who feels their pain (points). 

Who Are You?

You have a brand to define for the masses. That starts with creating a voice people recognize. You immediately know when you see that circular, green sign that it’s calling you toward caffeine. That smirk on a cardboard box? Something special is on your doorstep, right? These companies have defined their brand to the point that you don’t even need a name on their logo to know who they are. You know their voice, identity, and how they improve your life with their services. You can get there too! It starts with becoming an industry expert who builds rapport and connects with others.

My People!

You can’t grow your audience without content, and content helps you grow your audience. You want traffic to be bumper-to-bumper on your site to generate new leads. These leads mean you’ve found your people! A great way to keep the interaction alive on your site is to include a call-to-action (CTA) that offers them a little something. You know what we mean by CTA. Things like: 

  • But wait, there’s more!
  • Free gift just because you’re fantastic!
  • Act now. Space is limited! 
  • Sign up today, and you’ll receive an invite to my virtual bad holiday sweater party! 

Other CTAs we love include:

  • Free eBooks
  • Downloadable whitepages 
  • Fact sheets
  • Video lessons or webinars
  • Free trials
  • Donuts. The ones with sprinkles.

Okay, maybe not the donuts, and it’s obviously sugar-rush snack time at ArachnidWorks HQ, yet you see where we’re going with this. Anything you can offer users to jump into that funnel and start a relationship can drive long-term results. 

Ready to start that blog? Awesome! Want to turn to the Frederick, Maryland, marketing pros who can help you get it done? Even better! ArachnidWorks is a multi-disciplined design collective dedicated to bringing clients strategic marketing, top-quality design services, and SEO strategy that gets businesses noticed. Let us help you make some crazy-cool content. Reach out, and let’s get started!