We’ve all yawned our way past boring and ineffective landing pages, frequently clicking out of them before they’ve even loaded. So what’s the secret to making an effective page that converts users to contacts or customers?
Here are the 6 components of an effective landing page you should consider:
1. Simplicity of Design
Your landing pages shouldn’t read like War and Peace. Potential customers clicked on this page to learn more about the item or service they need, not to spend time scrolling through paragraphs and paragraphs of nonspecific copy. Keep the landing page clear, concise, short, and focused with a one-step call to action. Your customers will chase shiny objects, so don’t overwhelm them with distracting content or they will lose focus before they hit submit.
2. Incorporate Media
It’s estimated that landing pages with pertinent videos are 86% more effective in increasing conversions than plain text alone. Videos also increase time on websites by 88% while increasing the odds up to 53 times more than your website can find a spot on the coveted first page of Google. Photos are an effective tool as well. Find a way to add targeted media to your landing page.
3. Clear Goals
What’s the intention of your landing page? Is it to drive sales of a specific product or service? Is it gated content to get emails and capture more leads? Are you asking people to sign up for a webinar or online training course? Determine the goal of your landing page before designing it. As pointed out in the first section, don’t muddy the waters with multiple calls to action.
4. Smooth User Experience (UX)
Top-rated pages in Google load in under two seconds. In today’s world of fast-moving commerce, a slow-loading page will be abandoned quickly, along with any hopes of conversion. Optimization is an important component of an effective landing page. Make sure your call to action and forms are easy to find, too.
5. Unintrusive Form Fills
Today’s buyer is very much aware of the results of giving email addresses and phone numbers on forms, and many are very reluctant to do so because of aggressive sales tactics. Others fear giving personal information because they worry it may be sold. Make sure you ask for the minimal information you need on a form fill. For instance, if you’re selling a lamp, you don’t need a date of birth or social security number. Assure your potential customers that you won’t be selling their information; a link to your privacy policy is a good idea to make them more willing to share their information on your forms.
6. Engaging Content
Since you’re keeping your landing pages simplistic, your content needs to be punchy and engaging. Remember that this page may be the first interaction a potential customer has with your brand, so make sure it accurately represents your products or services.
ArachnidWorks Can Help You Make Effective Landing Pages
We have a deep pool of experienced web designers and creatives that can help you pull your landing pages out of the world of “blah” and into the world of conversions. Find out how we can help you; contact us today.