As a business, your brand is everything. The way you represent yourself to customers is crucial, as giving off the wrong impression – even one time – can do costly damage. Consistency is key, as customers and clients want to know they are working with the same company each time they place an order or take some other action. Don’t give them any reason to doubt your professionalism or authenticity.
Here's where we invite you to learn more about the fun and interesting things we're doing as an organization. It's a great place to learn more about our team members, client spotlights, and industry and community news.
The popularity of video marketing isn’t breaking news to you. As the speed of the internet has picked up over the years, so too has the popularity of using video for marketing purposes. But where do things stand in 2018? Let’s take a look at some of the trends that appear likely to continue as we move forward.
It is hard to draw attention at a trade show. Why? Simple – that’s what everyone is trying to do. Despite the fact that you are presenting your display to a highly-targeted audience, you are still fighting for attention with everyone else at the how. Unless you have a creative, innovative way to display your goods, you run the risk of being forgotten at the end of the day.
If you are looking for a content management system (or CMS) for your web design, you have no doubt considered WordPress. The popularity of this CMS is overwhelming, as millions of sites use it as their platform of choice. And why not? With a full set of features and a user-friendly design, it should be relatively easy to bring your website vision to life.
The world of marketing moves fast. Really fast. If you think you are up on the current marketing trends because you read an article a few months ago, you are probably falling behind already. In the digital age, you have to constantly keep your thumb on the latest and greatest marketing methods if you are going to be competitive.
Today, there are seemingly endless options for marketing your business. You already know that you should be marketing online, but how do you go about tackling such a big challenge? Online marketing can go in a million different directions, and it seems everyone has an opinion on which is the best option.
We are pleased to announce that we are now a Google Street View Trusted agency! Now included in Street View is Google Indoor Street View, which is a virtual tour service started by Google. It uses the same photography technique used in Google Street View in order to offer 360˚ interactive panoramas inside businesses.
For the second consecutive year, we were proud to field two teams in the Tech Frederick Olympics! Tech Frederick connects local professionals by providing advocacy, education, communication and networking opportunities.