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Brand Style Guides: What They Are & What You Need


As a business, your brand is everything. The way you represent yourself to customers is crucial, as giving off the wrong impression – even one time – can do costly damage. Consistency is key, as customers and clients want to know they are working with the same company each time they place an order or take some other action. Don’t give them any reason to doubt your professionalism or authenticity.

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3 Steps to Designing Successful Trade Show Product Displays

trade show design
It is hard to draw attention at a trade show. Why? Simple – that’s what everyone is trying to do. Despite the fact that you are presenting your display to a highly-targeted audience, you are still fighting for attention with everyone else at the how. Unless you have a creative, innovative way to display your goods, you run the risk of being forgotten at the end of the day.

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