When COVID-19 descended on the U.S. earlier this year, we had no idea how it would affect our business. Fortunately, we’ve been able to stay very busy during the pandemic helping our clients update their messaging, improve their website visibility, and position their brand more effectively in light of the COVID-19 challenges.
Another pleasant surprise over the past six months has been an influx of new clients. Having new people is always exciting, but it was obvious that we were not only going to need a bigger boat, we were going to need to bring on more talent– and not just any talent…we needed a person with the right combination of style and experience to be able to get onboard fast.
How lucky were we to find Joel Layman, a skilled project manager with great marketing chops and a real desire to add value to our customers’ brands! For more than 15 years, Joel’s been coordinating collateral and managing creative teams for organizations like the Cleveland Cavaliers, Dick’s Sporting Goods, and STX Lacrosse. We love that he’s a utility guy with cross-over skills in web development, video production, social media, copywriting, public relations, retail initiatives, event planning, and grassroots marketing. He’s primarily a project manager, but we love that he’s got the big picture knowledge to understand how all the pieces need to work together to turn a complex vision into reality on behalf of our clients.
“I am beyond thrilled to join ArachnidWorks and help take the team and their clients to the next level,” says Joel. “It’s clear that Monica and everyone at AW are passionate about delivering top quality results to create true partnerships with each and every client. I have always loved building brands through meaningful stories and I am excited to bring my skills and experience to the group on both the agency and brand side.”