What are the top trends to look for in the advertising industry in 2016? We’re glad you asked! This great infographic features four of the digital trends to be on the lookout for. For instance, digital ad spends are set to take over TV ad budgets. Currently at 35% of all digital spending, mobile is set to be the fastest growing marketing segment.
Here's where we invite you to learn more about the fun and interesting things we're doing as an organization. It's a great place to learn more about our team members, client spotlights, and industry and community news.
The team at ArachnidWorks recently celebrated the holidays by heading to the local gun range, The Machine Gun Nest in Frederick, MD. Our staff and friends and family were first given safety instructions for how to use the firearms when out on the range, and then they got to put their skills to the test! Here are some fun photos from the day!
Email newsletters are powerful marketing tools with various useful functions that businesses use to connect with possible clients and customers. Once received, these customers are reminded about the business as the email shows what the company has been up to. Of course, the information contained also informs potential clients or customers about the products and services the business offers products. If there is value gained by the newsletter, users actually like getting them because they recognize the benefit.
Pictured from left to right: Tom Kleinhanzl, President & CEO, Frederick Regional Health System; Monica Kolbay, President & CEO, ArachnidWorks, Inc.; Allison Roemer, Senior Project Manager, ArachnidWorks, Inc.; Sadie Wolf, Senior Development Officer, Frederick Memorial Hospital.
Recently our very own Monica Kolbay and Allison Roemer presented Frederick Memorial Hospital with a $10,000 pledge. The pledge establishes ArachnidWorks as one of the newest members of the FMH Corporate Honor Roll! Contributions like these assist FMH with expanding its award-winning oncology program into a comprehensive Cancer Institute.
Over the past few years, social has become a critical component of the overall digital advertising market. As platforms such as Facebook and Twitter have emerged as leaders in the social space, they have created powerful new ways for advertising to reach the right consumers with the right message at the right time. Social advertising is projected to generate $11 billion in revenue by 2017. Check out the info below to learn about the major players and the amazing pace of innovation in a rapidly expanding market!
Pay per click advertising is so much more than just setting up a budget, picking some keywords, and running some ads. In this informational video, different parts of the PPC marketing process are explained, including how it works, the different methods of tracking success, and how to save money when using it.
Ad Week recently shared an infographic highlighting the state of digital marketing in 2015. The graphic (a portion of which is shown below) contains many interesting points and statistics. For instance, did you know that there are almost three billion internet users, worldwide? Also, did you know that 80% of internet users now own a smartphone?
When small businesses start, it’s quite common for the owners to want to keep as many tasks “internal” as possible. Sometimes it is out of personal preference, while other times it comes down to cost/necessity. As the business grows, however, more help is needed as customers and relationships begin to increase.
This is especially true when it comes to hiring a marketing agency. While many efforts are often done in-house to save costs, there does come a point to where it just makes sense to hire an outside marketing firm. Here are some signs that can help let you know it’s time to do so…
In the web offset printing process, colors are mainly replicated one of two ways; Pantone Matching System (PMS) or process color. When you are in the process of creating a print campaign, understanding the differences are critical to ensure the best quality.