Here's where we invite you to learn more about the fun and interesting things we're doing as an organization. It's a great place to learn more about our team members, client spotlights, and industry and community news.

The Advantages to Hiring a Marketing Agency for Your Small Business

AW Marketing Staff

As a small business owner, driving new customers to your business is one of your main responsibilities. Obviously, without customers, you are going to be out of business in a hurry. Of course, driving customers to your business might not be your greatest strength. For instance, if you run a bakery, you got into business because you love to bake – not because you are a marketer. To make sure your business is promoted successfully while you focus on your own personal strength, it may be best to hire a marketing agency (like us!) to represent your business. Here are some great reasons why a team like ours can help your business grow!

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Some Time Out of The Office With The ArachnidWorks Staff

AW Staff

Every now and then, a few hours out of the office during the week never hurts! Our ArachnidWorks crew recently had the pleasure of taking part in a team-building cooking class and lunch at The Kitchen Studio Cooking School here in Frederick, MD. Our main course was the delicious paella del sol and we also had other tasty dishes including asparagus, churros and more!

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Twitter Statistics For 2017 Infographic

Whether it’s in the news for being a buyout candidate or it’s well-known world leaders using it as a communication platform, there’s a lot to know about Twitter in 2017! Who uses it? Who has the most Followers? How can you increase your chances of a Retweet? All of this info and more can be found in this handy infographic from Talk Walker! Have a look!

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Video Marketing Trends To Watch For In 2017

2017 has arrived, and if you’re looking for some ideas on how to use videos effectively this year, you’ve come to the right place! From statistics and ideas on how to use videos to the expectations for video marketing, there’s a lot to consider.

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Five Marketing Trends To Watch For In 2017


Limiting distractions, increasing reach and engaging customers all go into the marketing ideas that we can expect to see unfold in the coming year. Let’s take a quick look at some of the top marketing themes we can expect to see in 2017.

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Is LinkedIn Premium Worth The Expense?

From $30 a month up to $120, LinkedIn offers a wide variety of services. For regular users of the free service, it’s easy to pass at those prices. However, most LinkedIn Premium subscribers say the services are worth it, so let’s take a look to see if LinkedIn Premium is worth the expense.

You can look at LinkedIn Premium somewhat like an exclusive club for sales professionals, job seekers, and recruiters. While many users decide to return to the free version, others continue to pay even if their specific goals are achieved.

What does LinkedIn Premium Offer?

LinkedIn Premium’s base version is geared towards job seekers who are willing to spend $30 a month for three InMail messages, expanded details about the people who view their profiles, and additional tools to help boost profile visibility.

A Step Up for Businesses

The Business Plus plan is $60-a-month and it includes 15 InMail messages. Also included are unlimited searches in your extended network as well as advanced search filters. If you’re looking for a lead-builder tool that provides lead recommendations and real-time insights on existing accounts and leads, you can choose LinkedIn’s Sales Navigator Professional version for $80 per month.

The Best of the Best

Premiemium Hiring, the “elite” LinkedIn service, provides a recruiting-specific design with 30 InMail messages, unlimited visibility of your extended network, advanced search, and automatic candidate tracking and integrated hiring for $120 per month.

While the benefits of LinkedIn Premium aren’t always visible right from the start, they can be very positive for the long term. That being said, if you would like to share your discuss LinkedIn strategy, we’d to talk to you!