Pay per click advertising is so much more than just setting up a budget, picking some keywords, and running some ads. In this informational video, different parts of the PPC marketing process are explained, including how it works, the different methods of tracking success, and how to save money when using it.
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Ad Week recently shared an infographic highlighting the state of digital marketing in 2015. The graphic (a portion of which is shown below) contains many interesting points and statistics. For instance, did you know that there are almost three billion internet users, worldwide? Also, did you know that 80% of internet users now own a smartphone?
Knowing when to hire a marketing agency can lead to sustained growth if you time it right.
When small businesses start, it’s quite common for the owners to want to keep as many tasks “internal” as possible. Sometimes it is out of personal preference, while other times it comes down to cost/necessity. As the business grows, however, more help is needed as customers and relationships begin to increase.
This is especially true when it comes to hiring a marketing agency. While many efforts are often done in-house to save costs, there does come a point where it just makes sense to hire an outside marketing firm. Here are some of the telltale signs to look out for.
1) It Just Isn’t Getting Done
As a business owner, prioritizing tasks is a must. Unfortunately, marketing efforts are often the first to be sacrificed. Hiring a marketing agency cannot only take these tasks off your plate, but it can also make them a top priority!
2) Slow or Stagnant Sales
Oftentimes, ad agencies will offer a free (brief) consultation. If you know the pieces are in place but sales are still not what you want them to be, why not at least talk to someone about it? After speaking, you should come away with a much better feel for how your lack of marketing is holding you back!
3) You Just Don’t Enjoy Marketing
Marketing professionals exist for a reason. Blog posts, landing pages and emails are not the most exciting tasks ever – but they are important and must be done right. Let an agency bring in their passion for marketing so it compliments the passion you have for your business.
4) You Need More Skills
Just because you’re a business owner doesn’t mean you have to be an expert at marketing. Most aren’t! An experienced marketing agency will take the time to get to know you and your business and then apply their skills to your benefit.
5) Questionable Marketing Results
If your marketing results have been hit or miss, It’s quite easy to come to the conclusion that inbound marketing doesn’t work for your business if marketing results are hit or miss. With a fresh set of eyes and a new perspective, a marketing agency will put together an ongoing strategy to overcome your challenges and meet your goals.
6) Budget Concerns
Many times, decisions come down to money. After all, it’s business! But did you know that when you hire a marketing agency, you can often get the benefits of experienced, skilled professionals in a variety of areas – for about the cost of one employee?
Remember, you won’t know what’s out there until you look! Don’t be afraid to talk to different agencies to see how they can help your business. You might be surprised at what they can offer – and at a good rate!
In the web offset printing process, colors are mainly replicated one of two ways; Pantone Matching System (PMS) or process color. When you are in the process of creating a print campaign, understanding the differences are critical to ensure the best quality.
In case you ever wanted to know how your brain sees a logo – from colors, to shapes, to meaning – we have a GREAT visual for you! The science behind it is really cool, so check out this great infographic by Logomaker!
The folks over at Medialets examined their mobile advertising data from November 1 – December 1, 2014, comparing consumer activity for the pre-holiday (Nov. 1 – Nov. 16) and holiday (Nov. 17 -Dec. 1) seasons. Along with a few key findings, the project also provided great ad data for a nice infographic which we have shown below.
Trucks, cars, vans and box trucks – we do it all! Our car and truck graphics are perfect for getting the message out and enhancing the identity of your business! Our custom designed wraps take your company’s message anywhere you take it!
When people think of graphic designers, they typically picture someone drawing up a logo in a design studio somewhere. And while logos are a big part of design, the service area is open to so much more – for both large and small businesses! With our experience in creating a wide variety of design projects, ArachnidWorks is proud to serve businesses in Maryland and beyond.
Logo design is typically where businesses start in their marketing efforts – but what happens once that project is complete?