Five Marketing Trends To Watch For In 2017

Limiting distractions, increasing reach and engaging customers all go into the marketing ideas that we can expect to see unfold in the coming year. Let’s take a quick look at some of the top marketing themes we can expect to see in 2017.

1. Content Marketing

Sometimes confused with “native marketing”, content marketing has become a staple in the digital landscape. This marketing technique revolves around creating and distributing relevant content/information to attract a target audience. It’s an ongoing process that serves as a great supplement to an overall strategy.

2. Find Your Target Influencer

Influencer-marketing is hot, hot, hot, and it will remain so in the coming year. By using an “influencer”, the ability to reach customers and clients effectively has been taken to a whole new level – especially through the use of social media. By partnering with personalities whom consumers already like and follow, brands have a unique opportunity to create word-of-mouth buzz.

3. Give Visual Storytelling A Whirl

By using video to convey emotion and carry a message, viewers are engaged and connected immediately. With the emergence of livestreaming video, this can now be done “on the fly”. With more than 1 billion viewers using YouTube on a regular basis, the reach of video-sharing sites is tremendous. Following Twitter’s Periscope, Facebook is now in the game with Facebook Live as video messaging continues to gain traction.

4. Give Social Content an Expiration Date

Borrowing the limited-viewing-window theme from SnapChat, this premise is simple: create the urgency for your followers to look now, or they will lose their chance forever. While not the easiest strategy for marketers to implement, the content created is often compelling and authentic.

5. Prioritize Personalization

Consumers today have grown accustomed to being pitched, as they can spot obvious marketing “come-ons”. Putting the clamor aside, people love to feel connected to something. To reach these potential customers, marketers must reach out with personalized, relevant content. If efforts are focused on exactly what consumers are looking for or thinking about, there’s a much higher chance of converting!