Ad Week recently shared an infographic highlighting the state of digital marketing in 2015. The graphic (a portion of which is shown below) contains many interesting points and statistics. For instance, did you know that there are almost three billion internet users, worldwide? Also, did you know that 80% of internet users now own a smartphone?
The graphic also points out that there are new devices being used to search the internet, and that trend looks to continue as devices such as the Apple Watch continue to hit the marketplace. Smartwatches only accounted for 9% usage in 2014, but we feel this will be much, much higher in the years to come as the “wearables revolution” begins to take hold across the globe.