Receiving a testimonial from a client is a great way to get social/visible proof from your clients/customers in order to build trust with your prospects. Many often ask, “how can I get client testimonials?”.
We’re glad you asked! Here are some points to consider in order to improve the quality and quantity of client testimonials you receive for your business.
Client Testimonials Build Social Proof
Ask yourself how many times you have researched feedback on a company before purchasing a product or service from them. We’ve all done it, right? The third party feedback you seek acts as a level of “social proof” or validation of the business.
Collecting Testimonials from Clients
When you collect testimonials, don’t just get a few sentences and be satisfied with that. Include the full name of the customer, along with location, title, and pictures (wherever possible). This enhances the credibility of the review.
What Makes a Great Testimonial?
The best reviews have a clear understanding of what the situation was before and how it has improved (after) – in easily understood and measurable terms.
So, what are some quick and easy tips to actually get a customer/client to provide a review? Try asking them these questions:
What was the problem they were experiencing before they hired you?
What did they find as a result of your product or service?
What was the best thing about it?
Had they previously tried another company to solve their issue? If so, who/what?
What are three main benefits that they have experienced as a result of working with you?
Would they recommend you to someone else – and if so, why?
Are there any other final remarks they would like to add?
Believe it or not, but testimonials and reviews are one of the most important factors users consider when choosing a business. Your rating is also one of the first things users see when searching for your business. These guidelines should help you with the quality and quantity of your testimonials – so get out there and get to it!
