It’s hard to believe it, but we’ve made it to 2022! As marketing pros, we’ve learned a few lessons throughout 2021, and spotted some emerging social media marketing trends. So what are they?
1. Short and Sweet
This is more of an extension of an existing trend than a new one altogether, but it’s worthy of a second look; short content for the win! Shorter is better when it comes to social media content. It’s thought to be more effective since the attention span of younger users is much shorter, accustomed as they have become to TikTok style short form content.
Advertising on these emerging popular platforms, like TikTok, will continue to be an effective marketing strategy.
2. Permanent Posts Take the Lead
A “Story” is disappearing content that’s viewable for about a day before it’s gone for good. While this will still be a good choice in some cases, 2022 will see more businesses turning to those that can be viewed days, or even weeks, after the initial publishing. It’s estimated that permanent postings give the most return on your social media investment.
Disappearing content still has its place in some platforms where it will continue to thrive. The best recommendation is to consider the platform, your audience, and the intention of your post. Are you having a moment of light hearted fun, for instance, or are you advertising for an event with a ticker? A great approach is to use a mixture of disappearing and permanent postings.
3. Augmented and Virtual Reality Marketing Step Strongly into 2022
More and more consumers are diving into the virtual world, and many smart businesses will be taking advantage of this trend. Some ways to take advantage of this niche are offering virtual tours through a facility, or adding a scannable code on business cards that will allow a user to view your products, or recording events and allowing visitors to view the events as if they were part of them.
This may be a costly set-up, but the attention it brings to your brand may make a great return on your investment.