TikTok, the fastest-growing social media platform in 2021, is a video-sharing app that allows users to record and share 15-second videos on any topic. The platform is one of the biggest for generation Z and younger millennials, with the average age of the TikTok audience between 10 and 29 years. It’s starting to make its way to a slightly older demographic, however, and is becoming a popular app for 25 to 54-year old audiences.
Why TikTok Marketing Matters
The growing global reach of TikTok is currently estimated to be 1 billion people, with 700 million monthly users. While the app trails its more popular cousins, Facebook and Instagram, it’s definitely an advertising opportunity you don’t want to miss.
And with an estimated average income of $75k and over per user, TikTok is an advertising opportunity you can’t afford to miss.