The popularity of video marketing isn’t breaking news to you. As the speed of the internet has picked up over the years, so too has the popularity of using video for marketing purposes. But where do things stand in 2018? Let’s take a look at some of the trends that appear likely to continue as we move forward.
#1 – Going Live
No longer do video marketing materials need to be pre-recorded. Today, live video is quite popular, and it adds a personal touch which is simply not possible through a pre-recorded advertisement.
#2 – Add to Your Funnel
When constructing a sales funnel to turn your leads into sales, using video during at least one stage of the process is a wise decision. Video is an excellent tool for engagement, and engaging with your audience is obviously a large part of the sales task.
#3 – Costs Coming Down
It used to be that producing a marketing video was a costly endeavor, but that is no longer the case. Video recording tools are nearly everywhere these days, as are people with the skills to edit them properly.
#4 – Acceptance
Where customers may have once been hesitant to consume videos online, that is no longer the case. Video is everywhere across the web, so yours should be accepted with open arms by your target market.
#5 – Think About Sound
Do you always have the sound up on your device when you watch a video? Probably not. With that in mind, marketing videos should be designed in a way that makes them effective even if the volume is down.
#6 – Educational Purposes
If you have a skill to teach or idea to convey, video is the perfect platform on which to do so. Video doesn’t have to be limited to strictly advertising material – it can be used as an educational tool, as well.
#7 – Cool to be Square
Traditionally, videos have been horizontal in shape, but that is not a rule which is holding up as time moves along. Today, many videos are square, as such a shape works well across many different devices.
#8 – Lead the Way
As video began to pick up popularity online, it was often used a secondary marketing tool. In other words, it was a supplement to written content. That does not always have to be the case, however. It is perfectly acceptable to lead the way with your video marketing materials, and use the written word as a backup, instead.
#9 – Multi-Platform
Your videos certainly don’t need to all live in the same place. There are many different platforms where your videos can land – Facebook, Twitter, YouTube, etc. – and you may want to tailor your videos to match up with the characteristics of each platform.
#10 – No Longer Optional
You really can’t afford to ignore video as a marketing tool any longer. Even if your current marketing methods continue to work nicely, adding video into the mix is a great way to stay relevant as the market continues to evolve.