Why Video Should Be Part of Your Marketing Strategy

a tripod camera recording video
Today, there are seemingly endless options for marketing your business. You already know that you should be marketing online, but how do you go about tackling such a big challenge? Online marketing can go in a million different directions, and it seems everyone has an opinion on which is the best option.

Below we will highlight the many benefits of video marketing. Whether it be for commercials, corporate training, or promotions, we have seen increasing demand for video from our clients here in and around the Maryland and DC area. If you’re not using video as part of your marketing strategy, you’re missing out on engaging content that keeps users around!

#1 – Improve Engagement

You always want your marketing materials to engage your audience effectively, and few avenues are as successful as video. Creating a quality video will allow you to connect with the audience in a way that is simply impossible through written communication.

#2 – Excellent Feedback

It is possible to learn a lot about the behaviors of your customers when you use video as a marketing method. You can use software to track how visitors interact with your videos, which can drive decision-making on future projects. Simply using content marketing to promote your business will not allow for this kind of detailed feedback.

#3 – Email Tool

Believe it or not, video works beautifully in email marketing campaigns. In some cases, simply adding a video to your email marketing message can as much as double your click-through rates. We all know that email is a powerful marketing tool, but video can take it to another level.

#4 – Technology Leans Toward Video

Video marketing and the technology we all use each day are a match made in heaven. You can count on more and more video-based technology hitting the market in the future, so the trend is only pointing in one way here.

#5 – SEO Benefits

It would be a mistake to make all of your marketing decisions on SEO-factors alone, but at the same time, you certainly can’t ignore the importance of SEO. Simply having a video on your website can skyrocket your chances of landing on the first page of Google for your chosen keyword.

#6 – Grab Those Short Attention Spans

You’ve already heard that attention spans are getting shorter and shorter. To make sure your customers get the message before they move on, use an impactful video which is short and to the point.

#7 – Make an Emotional Connection

One of the biggest marketing challenges faced by businesses is connecting on an emotional level. This is tough through written media, but it is a breeze with a well-made video.

#8 – The Mighty Conversation Rate

At the end of the day, you are trying to convert potential customers into actual buyers. The use of video makes that goal easier to accomplish.

#9 – It’s Getting Easier

There was a time when producing a video was both costly and time-consuming. That is no longer the case. You can now have a video created in short order, improving your efficiency and allowing for the creation of fresher content.

#10 – Cover Your Bases

Some of your customers are going to prefer written marketing materials, while others will prefer video. Why ignore a portion of your potential market? Serving up video, along with other forms of marketing, will allow you to cast the widest possible net.