Advertising Trends in 2016 Infographic

By Brett Thompson January 13, 2016 1 min read

We write for how you read now.

What are the top trends to look for in the advertising industry in 2016? We’re glad you asked! This great infographic features four of the digital trends to be on the lookout for. For instance, digital ad spends are set to take over TV ad budgets. Currently at 35% of all digital spending, mobile is set to be the fastest growing marketing segment.

And now at over $5 billion in ad spend, digital video will continue to grow in 2016. Right along with digital video, Facebook just keeps on going. Thanks to increased digital usage across all device types, Facebook is set to stake its claim to dominance.

2016 is set to be the most exciting year yet in digital marketing, and we’re looking forward to experiencing it with you!

Advertising Trends 2016
credit: MDGadvertising

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About the author

Brett Thompson

Content Writer

Brett has been a Copywriter at AW since 2019. He lives in Hagerstown and attended Towson University, earning his Bachelor of Arts in Digital Art & Design in 2013. Known affectionately around the office as “Bert,” Brett actually began his career at AW as a graphic designer, but the switch to writing came naturally to him: “I’ve always been picky about proper spelling and grammar. I can also easily adopt different tones of voice, which helps me write for a wide range of clients.” Brett has two dogs, three cats, a wife, and a son.

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