Search Engine Marketing, PPC, & Paid Media Marketing
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Whether you call it “PPC”, “AdWords”, “Google Ads”, or SEM (search engine marketing), one thing is true – it can be quite effective. However, there really is a science to managing your targeted online advertising correctly, so you don’t waste your budget and bring the wrong audience to your website. The SEM experts at ArachnidWorks both setup and manage campaigns to drive leads.
We are also a Google Ads Partner – recognized for maximizing campaign success for our clients through campaign management and driving client growth alongside maintaining agency certifications.
The Good & Bad of Targeted Digital Marketing
Targeted online advertising campaigns provide very measurable results. However, poor or inexperienced management of it can lead to it being overly expensive and very inefficient. Our search engine marketing management solutions aim to produce optimal results, while saving you money. A marriage of well-managed SEO with well-targeted PPC advertising can yield very effective results.
Campaign Management
From the creation of your search engine marketing campaigns, to tracking its effectiveness – we take the worries of digital advertising off your mind. Some of the items our inbound marketers manage and optimize each month include:
- Keyword/Keyphrase Research
- Bid Optimization
- Ad Copy Testing
- Improving Quality Score
- Testing and Refining Keywords
- Landing Page Optimization
- Landing Page A/B Testing
- Geo-Targeting and Device Targeting
- Remarketing/Retargeting Ad Campaigns
- Display Ad Network Buys
