With over 1 billion active Facebook users, having a strong presence on the social media platform is extremely important for any business. With the ever-changing algorithm, the growing number of Facebook users, and a spike in Facebook advertising, it’s harder than ever for companies to stand out among their competitors. To maximize the reach their content has, companies need to be diligent and strategic with their marketing plans. Here are a few things to consider when creating effective Facebook campaigns.
Specific Target Audience
First of all, it’s important to narrow your target audience down to a very specific group. Sometimes it’s easy to think that if you have a broader target audience, your content will reach more people. In reality, the more specific your target audience is, the more likely your ad or social post is to navigate through the Facebook algorithm and reach a group of people that are more likely to engage with your post.
Short, Interesting Videos
At the end of the day, Facebook users are mostly on the site for entertainment. People typically scroll by ads, looking for funny videos, or memes. If you incorporate short, attention-grabbing videos into your content, you are more likely to hold the attention of users. Having a strong number of engagements is another important step in pushing content through the Facebook algorithm, and including entertaining videos is a good way to increase the likelihood of engagement.
A company can pay as little as 1 dollar per day to boost their posts. This is a bargain considering the extensive reach that boosted posts have compared to your average post. Boosting not only helps you promote specific page posts to the right audience, but also improves the overall health of your business page in terms of followers and reach.
Use Audience and Page Insights
In Business Manager settings, companies can analyze trends about their audience and their Facebook page in general. You can compare the success of certain posts versus others to see what time of day is most effective to post, what type of format stimulates the most engagements, and even deeper demographic and behavioral data about your audience.