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What is Pay Per Click Marketing? PPC Informational Video

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Pay per click advertising is so much more than just setting up a budget, picking some keywords, and running some ads. In this informational video, different parts of the PPC marketing process are explained, including how it works, the different methods of tracking success, and how to save money when using it.

Starting with your account, you then create a campaign and then ad groups within the campaign. Once you set up keywords with corresponding bids, you’re ready to create your ad text. Soon, you’ll be on your way to showing your ads in the search engines! Have a look at the video for these topics explained in detail!

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