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Pay-Per-Click/SEM

PPC & SEM Management
Whether you refer to it as PPC for “pay per click” or SEM for “search engine marketing”, one thing is true – it is quite effective. However, there’s a science to managing your ads correctly, so you don’t waste your budget. Without question, paid search marketing is the quickest way to generate traffic, leads, sales and conversions from the major search engines. As a firm specializing in online marketing, we can assist with the set-up and/or management of your paid digital marketing.

The Good & Bad of SEM (PPC)
PPC marketing takes relatively no time to get up and running, and it is also very measurable. The main danger, however, is that poor management of it can lead to it being very expensive and inefficient. That is why our pay-per-click experts at ArachnidWorks are here to help you setup and manage the best campaign for your business. Our search engine marketing management solutions aim to produce optimal results, saving you money along the way. A marriage of well-managed SEO with PPC advertising can yield very effective results.

Ongoing Campaign Management
Our most popular paid search offering is our monthly pay-per-click management service. From the creation of accounts and campaigns, to selecting keywords and taking advertisements live – this offering takes the worries of digital advertising off your mind. Some of the items we’ll manage and optimize each month include:

  • Keyword Research
  • Bid Optimization
  • Ad Copy Testing
  • Improving Quality Score
  • Testing and Refining Keywords
  • Landing Page Optimization
  • Landing Page A/B Testing
  • Geo-Targeting and Device Targeting

If you are ready to get started with pay-per-click advertising and take your internet marketing to the next level, contact us today!

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