Blue Ocean

  • Website Design & Development
  • SEO/SEM
  • Social Media Marketing
  • Graphic Design
  • Branding
  • Media Planing & Budgeting
  • Marketing Research
  • Email Marketing
  • Photography
  • Video Production
  • Promotional Products

“Bringing It All In”

Blue Ocean is a property management company in Baltimore, MD that is active in syndicating, purchasing and managing investment grade real estate assets in the multifamily, office, hospitality, retail, and industrial sectors. The organization was founded in 2004 and since that time, Blue Ocean has grown its portfolio to over 27 properties valued at over $425,000,000. The Blue Ocean portfolio consists of approximately 3,700 apartment homes and 2,000,000 square feet of commercial space.

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increase in Facebook audience over prior year

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increase in website page views over prior year

The Challenge

Blue Ocean was in need of a big-picture marketing partner who could help them in organizing many facets of their business – all related to marketing. With so many properties, investment projects, and potential opportunities coming their way, it was critical to find a partner who could communicate with an array of internal personnel, outside sources, and with leadership. The organization is always growing in amazing new ways, and each day brings a new opportunity. Fast turnaround times are the norm, and being nimble and responsive to changing needs is part of Blue Ocean’s everyday model.

blue ocean business cards

real estate book
real estate brochure
 

The Strategy & Approach

We needed to hit the ground running. Ramp-up time was short, and our team was a quick study in everything property management and real estate investing. We dove in, gathered assets from an array of sources, streamlined the existing website, got to work on new photography, revamped social media marketing campaigns, and developed a communications strategy for all Blue Ocean personnel. Additionally, a public relations plan was developed to further the positive press and media around all things Blue Ocean.

We quickly realized that a new way of requisitioning marketing assets and related materials by Blue Ocean properties was long overdue. We developed a comprehensive intranet website, allowing the easy tracking and requesting of an array of materials. Bringing everyone on the same page with marketing and strategy was critical.

flyers
social media posts

Results

Blue Ocean’s branding has come a long way, now it’s hard to not see some positive aspect of their brand appearing in local media within the Baltimore area. A plan around reputation management was put into place, and new collateral materials for all properties are a shining example of professional and quality property management marketing within the industry. Another new website is underway, and an updated plan for media relations has launched.

Blue Ocean has been a satisfied client of ArachnidWorks for 3 years. Over that period, AW has successfully led and enhanced our marketing programs and initiatives. We especially appreciate their creative and strategic approach to our specific needs – trying to understand what we are working to accomplish, and then holding our hand every step of the way. As well, we have found that while AW may be considered a boutique firm, we have always felt the support of a large organization. Much of what we have accomplished in recent years is to their credit. We look forward to continuing our growth with them by our side.
- Jonathan Ehrenfeld, President