2017 has arrived, and if you’re looking for some ideas on how to use videos effectively this year, you’ve come to the right place! From statistics and ideas on how to use videos to the expectations for video marketing, there’s a lot to consider.
Limiting distractions, increasing reach and engaging customers all go into the marketing ideas that we can expect to see unfold in the coming year. Let’s take a quick look at some of the top marketing themes we can expect to see in 2017.
No matter if you are looking at tradition or digital advertising, there is a lot to consider nowadays when it comes to setting marketing budgets. From the customer to the technology, trends develop over time and decisions need to be made accordingly. Here are a few things to consider when looking to set your advertising budget for 2017!
From $30 a month up to $120, LinkedIn offers a wide variety of services. For regular users of the free service, it’s easy to pass at those prices. However, most LinkedIn Premium subscribers say the services are worth it, so let’s take a look to see if LinkedIn Premium is worth the expense.
You can look at LinkedIn Premium somewhat like an exclusive club for sales professionals, job seekers, and recruiters. While many users decide to return to the free version, others continue to pay even if their specific goals are achieved.
What does LinkedIn Premium Offer?
LinkedIn Premium’s base version is geared towards job seekers who are willing to spend $30 a month for three InMail messages, expanded details about the people who view their profiles, and additional tools to help boost profile visibility.
A Step Up for Businesses
The Business Plus plan is $60-a-month and it includes 15 InMail messages. Also included are unlimited searches in your extended network as well as advanced search filters. If you’re looking for a lead-builder tool that provides lead recommendations and real-time insights on existing accounts and leads, you can choose LinkedIn’s Sales Navigator Professional version for $80 per month.
The Best of the Best
Premiemium Hiring, the “elite” LinkedIn service, provides a recruiting-specific design with 30 InMail messages, unlimited visibility of your extended network, advanced search, and automatic candidate tracking and integrated hiring for $120 per month.
While the benefits of LinkedIn Premium aren’t always visible right from the start, they can be very positive for the long term. That being said, if you would like to share your discuss LinkedIn strategy, we’d to talk to you!
We are pleased to announce that we will soon be a Google-approved vendor that will provide 360 degree video capability! This service is perfect for real estate agents, companies wanting to showcase their offices, warehouses, facilities, and more!
Taking a page out of the Snapchat playbook, Facebook has now allowed users of its Messenger app to send “Secret Conversations“. These conversations allow users to be able to send encrypted conversations that, like Snapchat, disappear after a set amount of time. David Marcus, Facebook’s head of Messenger, said this feature is a way to provide additional privacy and security to messages.
Social media users who have access to Messenger can access this feature from within a normal conversation by tapping the name of the friend they’re having a conversation with and then scrolling down to the “Secret Conversations” feature. Once this is done, a new window will appear and the amount of time the person wants the message to be viewable (once opened) can be chosen. Time options range from five seconds to over six hours. Once selected, the message can be sent by the user.
Receiving a testimonial from a client is a great way to get social/visible proof from your clients/customers in order to build trust with your prospects. Many often ask, “how can I get client testimonials?”.
We’re glad you asked! Here are some points to consider in order to improve the quality and quantity of client testimonials you receive for your business.
Client Testimonials Build Social Proof
Ask yourself how many times you have researched feedback on a company before purchasing a product or service from them. We’ve all done it, right? The third party feedback you seek acts as a level of “social proof” or validation of the business.
Collecting Testimonials from Clients
When you collect testimonials, don’t just get a few sentences and be satisfied with that. Include the full name of the customer, along with location, title, and pictures (wherever possible). This enhances the credibility of the review.
What Makes a Great Testimonial?
The best reviews have a clear understanding of what the situation was before and how it has improved (after) – in easily understood and measurable terms.
So, what are some quick and easy tips to actually get a customer/client to provide a review? Try asking them these questions:
What was the problem they were experiencing before they hired you?
What did they find as a result of your product or service?
What was the best thing about it?
Had they previously tried another company to solve their issue? If so, who/what?
What are three main benefits that they have experienced as a result of working with you?
Would they recommend you to someone else – and if so, why?
Are there any other final remarks they would like to add?
Believe it or not, but testimonials and reviews are one of the most important factors users consider when choosing a business. Your rating is also one of the first things users see when searching for your business. These guidelines should help you with the quality and quantity of your testimonials – so get out there and get to it!
In this month’s issue of Frederick Magazine, our very own Monica Kolbay has been named as one of Frederick’s People to Watch!
For a a few years now, responsive websites have been recommended by Google as a ‘Best Practice’ within the web design industry. Not only do responsive websites automatically look great on any size screen – irrespective of device – but more recently Google has given these sites an edge when it comes to search ranking!